摘    要  随着国内人民对数字音乐的日常需求不断增加以及版权意识的强化，数字音乐的收费问题也逐渐引起重视。但是自2012年三大唱片公司联合国内多家音乐服务平台制定一系列收费政策以来,数字音乐的全面收费却在中国迟迟难以完全施行。因此对国内收费现状与问题的分析显得尤为重要。运用问卷调查与文献查询相结合的方法了解国内消费者对于数字音乐的消费习惯和消费观念，证明国内消费者的版权意识仍然不足,解释数字音乐全面收费难以实行的主要原因是由于消费者的消费观念没有完全接受。同时对国外两大音乐服务平台的收费模式进行研究，由于国内外数字音乐服务平台存在消费者使用人数不同且消费观念成熟度不同等差异，国外的收费模式必然无法照搬至国内，但他们有关消费者对于数字音乐使用权限设置等经验依然值得借鉴。数字音乐收费是大势所趋，对于国内数字音乐收费的现状，可以在刺激消费者对于数字音乐的需求，提高数字音乐供给的质量，增强消费者和服务平台的版权意识，增加打击盗版的力度，改善收费制度等方面提出建议。85435

毕业论文关键词：数字音乐；收费模式；消费观念；消费习惯；音乐质量

Abstract

  With the daily needs of people on the domestic digital music continues to increase and strengthen the awareness of copyright fees, digital music has gradually attracted attention。 But since 2012, the three major record companies combined domestic music service platform to develop a series of pricing policy, charging all digital music in Chinese is fully implemented。 Therefore it is difficult to analysis the present situation and problems of domestic charges is very important。 By using the method of questionnaire and literature inquiry combined with the understanding of domestic consumers for digital music consumption habits and ideas, to prove the copyright consciousness of domestic consumers is still insufficient, explain the digital music full charge is difficult The main reason for the concept of consumer spending is due to not fully accepted。 At the same time to study the two foreign music service platform of the charging mode, due to the presence of the number of consumers using different consumption concepts and different maturity differences of domestic and foreign digital music service platform, the charging mode cannot copy foreign to domestic, but they are related to consumers the use of digital music permissions and other experience is still worth learning。 Digital music is charged for the status of domestic digital music represent the general trend, in charge, can stimulate consumer demand for digital music, digital music to improve the quality of supply, and enhance the consumer service platform version Rights awareness, increase efforts to combat piracy, improve the charging system and other aspects of the proposal。源Q于W优H尔J论K文M网WwW.youeRw.com 原文+QQ75201.,8766

  Keyword: digital music; charging mode; consumption concept; consumption habits; music quality

目    录

一．引言 

二．国内数字音乐市场的发展现状与问题-- -- 5

(一)．国内数字音乐市场的发展现状来自优W尔Y论W文C网WWw.YoueRw.com 加QQ7520,18766 分析 5

  (二)．国内数字音乐市场存在的问题 7

  三．美国数字音乐市场的现状分析及经验借鉴-- 8 

(一)．美国数字音乐市场的现状分析 8

  (二)．国内数字音乐市场对于美国市场的经验借鉴 9

  四．国内消费者对于数字音乐的消费习惯和消费观念的调查研究--10

  五．国内数字音乐市场的现状总结及建议--12

一．引言