摘要玄味堂中药材包装设计，针对玄味堂品牌进行一系列包装设计，包括中药颗粒剂、饮片、膏方、煎汤剂，以及玄味堂标志、包装袋设计等衍生产品。以连云港市中医院国医堂中药房为例，对相关药品包装进行调研、分析，并最终设计出玄味堂中药材相关包装设计。87397

    最有特点的中药文化视觉传达形式之一就是包装设计。当代中药发展得到了国内外的大量关注，重视产品制作与检测，便利的包装与内在保护设计方面，吸取西方药品包装设计的优点，从而保证中药安全、有效优良品质。通过实地考察、搜集网络资料、问卷调查分析，对现有的中药饮片、颗粒剂、膏方、汤剂的包装等进行设计草图与方案调整，最终制作成品。

    如何做到既保留传统文化特色，又兼具简便标准的国外药品包装设计特点，便于人们在快速熟悉药品的同时，还感受到中国的传统文化信息，这不仅取决于包装设计能否保证药品包装达到科学、合理、美观、适销等要求，还取决于设计者的设计创意、形于色整体的组合方式。

毕业论文关键词   玄味堂  中药材包装设计  功能性  视觉效果

毕 业 论 文 外 文 摘 要

Title    Packaging design of medicinal herbs in Xuan Wei tang                     

Abstract Packaging design of medicinal herbs in Xuan Wei tang。 A series of packaging design for Xuan Wei Tang brand,including traditional Chinese medicine granules,pieces， paste,decoction， and mysterious flavor hall signs,packaging bag design derivative products。 Lianyungang Hospital of traditional Chinese medicine， Guo Yi Tang pharmacy,for example,for drug packaging carries on the investigation and analysis,and the final design in Xuan Wei Tang Chinese herbal medicine packaging design。

Packaging design is one of the most characteristic forms of visual communication in Chinese traditional medicine culture。 And the development of modern medicine has been a lot of attention,Chinese medicine in the manufacture and testing， and the convenience of packaging design， internal protection design， absorb advantages of Western medicines， to ensure that medicine is a safe and effective method of good quality。 Through on-the-spot investigation， collect network data,questionnaire survey analysis on existing Chinese herbal medicine， granules, paste,decoction of the packaging of design sketch and adjust the program,eventually making the finished product。

Traditional Chinese medicine packaging design needs to retain the traditional culture of our country,on the other hand need to absorb foreign pharmaceutical packaging of concise,the characteristics of standardization,so that people quickly understand drug instruction at the same time， can also feel the Chinese traditional culture,which depends not only on packaging design can ensure scientific,reasonable,beautiful and marketable and other requirements of pharmaceutical packaging,depending on the designer's creative,shaped in the global color combinations。

Keywords  Xuan Wei Tong  Chinese herbal medicine packaging design  Functional   Visual effect

目  次

1   引言  1

2   课题研究背景及设计意义  2

   2。1  课题研究背景  2来-自+优=尔;论.文:网www.youerw.com +QQ7520.18766

   2。2  设计的意义  2

3   中药材包装的研究现状分析  3

   3。1  中药材包装的概述  3

   3。2  对国内现有中药材包装的现状分析  3

   3。3  同类产品的调研分析  6