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摘要：如今随着科学技术、计算机硬件、软件和网络技术的迅速发展，公众对展览展示活动的需求日益剧增，人们对与展示的理解也发生着翻天覆地的变化。看展览的人现在更多地不再是满足于被灌输信息与枯燥的展览方式，他们更加想看到的是具有交互和体验的传播与展览。现在的展示设计中的展览不能单单依靠产品的摆放和展示，而更应注重空间、产品和观众这三者之间的交互关系并且要重视观众在参观展厅时候的参加程度、感官体验、相互交流和最后反馈给主办方的信息。所以现在各大展览中运用视觉传达设计和交互三个呼的分量在逐渐地上升。30837
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本文针对在当今十分风靡的北风格设计的芬兰家居品牌Marimekko来进行特装展台的策划设计。该展览体现了交互理念在现代展览中以人为本的设计理念，以及新技术带来的感官视觉体验。
毕业论文关键词：北欧风格、家居、交互、体验、展示
The analysis on the exhibitions of Nordic household brand——Marimekko
Abstract: Nowadays, with the rapid development of science and technology, computer hardware and software and network topology, public needs of shows and presentation activities continue to increase. Human's understanding of presentation is also changed a lot. Viewers are not only satisfied with obtaining information passively and the one-way display and transmission method, but also the interactive communication of information. The display in design of modern exhibitions can not only depend on the display and decoration of exhibits. What should be paid more attention to is the interactive relationship among space, exhibits and visitors? Furthermore, visitors' experiences, participations and communications during their visit as well as their feedback should also be emphasized. So the proportion of application of interaction philosophy in exhibition design tends to rise.
This text aims at the plan and design of Finland household brand Marimekko which is the popular in today's society. The exhibition presents the people-oriented design concept of interaction philosophy in modern exhibitions and the visual experiences by new technology.
Keywords: Nordic style, Household, Interactive, People-oriented, exhibition
目录
一、绪论 4
（一）研究的背景、目的与意义 4
1.北欧风格家居设计的研究背景 4
（1）北欧风格设计的发展与崛起 4
（2）北欧风格的设计理念 4
2.北欧风格家居设计给我的启发 4
（二）国内外展示设计的背景及发展情况 5
1.国内外的北欧风格设计现状 5
2.国内外的家居展示设计情况 5
（三）论文采用的前期调研方法与手段 6
二、当今设计交互形式在现代展览的表现形式调研 6
（一）通过视觉的效果来展示交互 6
（二）通过情感要素来展示交互 7
（三）购物过程式展示交互 8
（四）调研小结 8
三、芬兰品牌Marimekko的特装展台设计 8
（一）Marimekko的品牌视觉形象分析 9
1.品牌内涵文化 9
2.品牌设计哲学 9
3.品牌视觉形象 10
（二）设计定位、理念与交互的运用 10
1.设计定位 10
2.设计理念 11
（三）设计简述与说明 11
四、总结 14