樱之物语面包店品牌形象设计+答辩PPT
毕业论文关键词：品牌形象 设计 “樱之物语”面包店
Abstract:The future competition is the competition between the brand. The brand is not only ameans of competition of enterprise sustainable, stable, unique to the tangible benefits andintangible benefits, or an enterprise to win customers to expand the market indispensable tool, tocreate a brand for enterprise survival and development has the vital significance.China's baking industry is developing rapidly, baking market is facing a broad developmentprospects. But the brand management of most baking enterprises in China is still in the initialstage, and is faced with many difficulties.. The baking business, especially small bakingenterprise, weak brand image, brand building is missing, which restricts the further developmentof enterprises, so to establish their own brand image, to promote enterprise development.This topic is the brand image design of "Sakura Khaled" bakery, composed of two kinds ofWestern and Chinese style. Through sign, text, the auxiliary pattern and application systemdesign a series of design to show the brand image, and handicraft production, strengthen brandimage cognition, degree of recognition, and establish a good brand image, play a role in betterpropaganda and communication.
Keyword: brand image design "Sakura Khaled" bakery
目录
1前言..2
2“樱之物语”面包店品牌形象设计的背景2
3“樱之物语”面包店品牌形象设计目的与意义2
4“樱之物语”面包店品牌形象设计方案概述.3
4.1“樱之物语”面包店品牌形象分析.3
4.1.1主应用标志设计..3
4.1.2“樱之物语”拓展应用设计4
4.1.3品牌形象色彩设计.5
4.2应用系统.6
5特色创新与不足..6
结语..7
参考文献8
致谢..9
作品完成稿10
展示效果图12
1 前言烘焙行业从古希腊发展至今，已经成为人们生活中不可或缺的一部分。无论是西方或是东方，烘焙食品都成了我们主食不可缺少的食品之一，尤其是早餐食品，午餐方便食品等。随着生活节奏的加快，各种烘焙食品的需求不断增加，烘焙行业的各种品牌之间的竞争也愈加激烈，对品牌形象的塑造，提高品牌形象、认知度及辨识度，显得更加重要。现在烘焙行业市场地不断扩大，品牌种类越来越多，品牌形象的建立和完善，能够进一步推动品牌自身发展，获得品牌影响力和竞争力，推动品牌文化建设，由此品牌形象设计显得尤为重要。品牌形象设计包括品牌标志，标准色彩系统，辅助图形等基础要素设计，品牌包装设计，品牌理念等内容设计以及广告等辅助设计等多个设计领域文献综述。形象设计是指品牌识别设计，围绕品牌定位和品牌愿景的要求建立有效的品牌识别系统。作为设计师，应该了解品牌的文化、定位、理念，做出相应的设计，达到塑造良好的品牌形象的目的。
下一篇：西游记角色卡通形象设计