摘要：本文旨在运用现代品牌推广原理，使用平面、三维（Ps、Ai、3ds Max）设计软件，设计一套企业VI产品以及衍生产品。在塑造一个可视化企业形象的同时，也用于帮助企业进行各类商业品牌推广活动。如今商业环境正在迅速发展，在同类市场中企业之间的竞争也越来越激烈。为了能够吸引到更多目标客户关注，推广自己的品牌，拥有一个令人记忆深刻的可视化企业形象十分重要。本次设计内容主要为VI设计，包括了企业符号类、商品包装类、办公文具类、服装布艺类、交通工具类、证件旗帜类，同时还有品牌产品推广所需展厅与产品目录的设计。该系列设计产品风格一致，通过使用统一标志配色、标识以及辅助图形，将企业品牌文化可视化，同时配合不同情景下所需的各类衍生产品，从而达到品牌推广的目的。界定品牌推广的好坏，在于客户对于品牌的认知程度。为此需要经过全方位的研究规划，结合品牌自身的市场定位，才能使品牌推广达到最初所定下目标，让客户能够留下深刻的印象。本文结合武汉拓宝科技股份有限公司的市场定位设计品牌推广所需产品，并对于其中的设计理论、方式以及设计过程进行分析。70973

毕业论文关键词： VI设计；展厅设计；品牌推广；用户体验

Wuhan Turbo Technologies Corporation brand promotion and product catalog design

Abstract: This article aims to design a set of enterprise VI products and derivative products by using modern brand promotion design theory and plane, three-dimensional (Ps, Ai, 3ds Max) design software. In shaping a visual corporate image at the same time, but also to help enterprises to carry out various types of commercial brand promotion activities. Now the business environment is developing rapidly, in the same market in the competition between enterprises more and more intense. In order to attract more target customers concerned, to promote their own brand, with a memorable visual image of the enterprise is very important. The design content is mainly VI design, including the enterprise symbol class, commodity packaging category, office stationery category, clothing cloth class, transport class, document banner class, as well as brand products to promote the exhibition hall and product catalog design. The series of design products consistent style, through the use of a unified logo color, logo and auxiliary graphics, corporate brand culture visualization, at the same time with different scenarios under the various types of derivative products, so as to achieve the purpose of brand promotion. Define the brand promotion is good or bad, is the customer for the brand awareness level. This need to go through a full range of research and planning combined with the brand's own market position, in order to make the brand promotion to achieve the initial goal, so that customers can leave a deep impression. This paper combines Wuhan Turbo Technology Co., Ltd.'s market positioning design brand promotion products, and for which the design theory, methods and design process analysis.

Keywords: VI design; exhibition design; brand promotion; user experience

目录

摘要 i

Abstract iii

目录 iii

1 绪论 1

1.1 课题介绍 1

1.1.1 课题研究的目的与意义 1

1.1.2 课题的内容、重点、难点