摘要：书籍是生活中最常见的物品之一，方言是中华民族各族人民对于汉语独特的“翻译”，书籍促进了中华民族大家庭的融合、交流，而方言却又让中华文化呈现多元化。将方言和书籍结合在一起，能碰撞出更加美丽的火花。“遇见”方言书籍的设计，是以宿舍舍友之间的故事为主体，收集其中出现过方言的片段展示给读者。回忆大学校园的美好时光，同时介绍东北、山西和山东三地方言，以趣味笑话、生活片段的方式讲述更能激发读者的兴趣。除了书籍之外还有手提袋、徽章、明信片和文化衫等日常物件的设计，将方言的元素添加在这些物品上面，更有利于方言文化的传播，激发人们的对于方言文化的兴趣。所有的设计都能符合现代审美观念，有利于设计产品的传播。78541

毕业论文关键词:书籍，方言，书籍设计

Abstract: The book is the most common one of the objects in the life, the dialect is the Chinese unique "translation" by the Chinese people of all ethnic groups, the books promote the integration and communication of the big family of the Chinese nation, but dialect let the Chinese culture is persified。 The dialect and book can be able to collide with a more beautiful spark。 "Meet" is the name of the book, the design of the dialect books, is the story of the dormitory roommate as the main part, the collection of fragments which appeared dialect to the reader。 Recall the good times of the university, while introducing the northeast, Shanxi and Shandong three dialects, by means of make fun jokes, living fragments which more able to stimulate the reader's interest。 In addition to the books, there are many daily object design such as handbags, badges, postcards and T-shirts etc, the elements of the dialect add in these items, more conducive to the spread of dialect culture, increase people's interest in dialect culture。 All of the design can meet the modern aesthetic concept, is conducive to the spread of design products。

Keywords: books, dialect, book design

目  录

1  背景介绍 4

2  现状分析 4

3 “遇见”趣味方言书籍设计的目的和意义 4

4 “遇见”趣味方言书籍设计方案概述 5

4。1整体分析 5

4。2设计思路 5

4。3设计内容 5

4。3。1“遇见”趣味方言书籍之标志设计 5

4。3。2“遇见”趣味方言书籍之标准字体 6

4。3。3“遇见”趣味方言书籍之版面设计 7

4。3。4“遇见”趣味方言书籍之标志的标准色及辅助色 8

4。3。5“遇见”趣味方言书籍之辅助标志图形 9

5 “遇见”趣味方言书籍设计基础应用部分 9

5。1明信片设计 9

5。2 徽章设计 10

5。3书签设计 10

5。4手提袋设计 11

5。5宣传册设计 12

5。6文化衫设计 12

6 海报设计 13

7 陈列展示 14