[15]王慧.基于核心竞争力的中式快餐企业发展分析[J].柳州师专学报,2014(6):45-46.
[16]郁海杰,贾志永.现代中式快餐发展研究[J].现代经济信息,2013(3):170.
[17]Kevin Lane Ke11er,Donald R Lehmann. Brands and Branding[J].Research,1995.
[18]David AAaker. Brand leadership[M].New York: Free Press,2002:47-102.
[19]David Ogilvy. Ogilvy on Advertising[M].United Kingdom: Vintage Books,1985. 连锁餐饮品牌的经营模式文献综述和参考文献(3):http://www.youerw.com/wenxian/lunwen_20848.html