摘要:网络媒体迅速发展,大步跨入自媒体时代。其信息传输的交互性,开放、自由的特性,导致了自媒体时代对于“把关人”角色的模糊和不确定性,这是把关人角色变化的前提和原因。不可否认,自媒体在网络传播中的作用日益突出,不仅与我们的生活紧密相连,而且逐渐深入到我们日常生活的方方面面。自媒体时代信息传输的交互性、信息源的不确定,以及个人集发布和采编于一身的信息传输特点,也带来受众获得信息的“碎片化”,主流媒体舆论引导难度增加等问题。自媒体把关人除了要重视自我把关,还应该考虑到政府相关部门以及对意见领袖的培养、法律法规的完善等宏观方面的把关,从而使自媒体把关人的发展走上健康的轨道。42811
毕业论文关键字:自媒体;把关人;多元身份
Analysis of the role of "gatekeeper" in the era of media
Abstract:The network media has developed rapidly, and stride into the era of “we-media”. The interaction of information transmission and the characteristics of openness and freedom, which leads to the fuzzy and uncertainty of the role of “gatekeeper” in the era of we-media,that is the premise and reason of the change of the role of gatekeeper.It is undeniable that the effect of we-media in the network communication has become increasingly prominent.It not only closely linked with our life,but also gradually penetrated into every aspect of our daily lives.In we-media era,the interactive of information transmission,the uncertainty of the source of information,and the characteristics of information transmission which personal roll up publishing and audience access to the information and the consensus guidance of the mainstream media become difficulty.The media gatekeeper in addition to pay attention to self cheek,they should also consider about the government’s relevant departments and the training to opinion leaders,the improvement of laws and regulations and other aspects to check,so that the development of media gatekeeper can get on a healthy track.
Key words: Self media; Gatekeeper; Multiple identity
目 录
摘 要 1
Abstract. 1
一、 自媒体时代信息传输的特点 2
(一) 信息传输的交互性 2
(二) 信息源的不确定性 3
(三) 个人集采编与发布为一体 4
二、 自媒体时代“把关人”的多元身份 4
(一) 自媒体发布者 5
(二) 作为受众的广大网民 5
(三) 提供自媒体发布平台和技术的媒体工作者 6
三、 自媒体时代“把关人”身份多元的社会影响 6
(一) 受众获得信息的完整性与全面性 6
(二) 话语权的分散彰显民主 7
(三) 信息内容的“碎片化”与“去中心化” 8
(四) 主流媒体舆论引导的难度增加 8
四、 自媒体时代完善把关效能的思考 9
(一) 政府喉舌主动引导舆论 9
(二) 提升受众媒介素养 10
(三) 完善法律法规使把关有法可依 自媒体时代“把关人”的角色解析:http://www.youerw.com/xinwen/lunwen_43386.html