摘    要随着现代科技和信息技术的发展，互联网的兴起给旅游行业带来了新的契机。根据旅游者的需求，以旅游者为主导进行旅游行动流程的设计，从路线、方式和服务着手为客户量身打造的具有浓郁个人专属风格的旅行，即是私人定制旅游产品。它是一种个性化、专属化、“一对一”式的高品质旅游产品。通过引进高新技术的应用，从杭州青年游客出发，通过信息技术的发展提升旅游体验和旅游品质；通过基于物联网、无线技术、定位和监控技术，实现信息的传递和实时交换，让杭州青年游客的旅游过程更顺畅，提升杭州青年旅游者旅游的舒适度和满意度，为杭州青年游客带来更好的旅游安全保障和旅游品质保障；在营销方面，运用多种推广方式，促使能被广大杭州青年用户所熟知；在服务方面提供智能化全程式式的综合服务及针对杭州青年这一市场，推出全程式智能化服务等。笔者理论联系实际，就此展开调查与分析，探讨存在问题并由此提出相关对策。89114

毕业论文关键词：私人定制；杭州青年；信息技术；建议对策

Abstract With the development of modern technology and information technology, the rise of the Internet to the tourism industry has brought new opportunities。 According to the needs of tourists, travel-oriented tourism action process design, from the route, way and service to customers tailored to create a rich inpidual exclusive style of travel, that is, private custom tourism products。 It is a kind of personalized, exclusive, "one to one" type of high quality tourism products。 Through the introduction of high-tech applications, starting from the Hangzhou youth tourists, through the development of information technology to enhance the tourism experience and tourism quality; through the Internet of things, wireless technology, positioning and monitoring technology to achieve information transfer and real-time exchange, so that young tourists in Hangzhou The tourism process is more smooth, to enhance the Hangzhou youth tourists travel comfort and satisfaction for young tourists in Hangzhou to bring better travel safety and tourism quality assurance; in marketing, the use of a variety of ways to promote, to be able to be broad Hangzhou young users are familiar with; in the service to provide intelligent full-style integrated services and Hangzhou youth for this market, the introduction of full-line intelligent services。 The author of the theory with practice, this investigation and analysis, to explore the problems and thus put forward relevant countermeasures。源Y于U优I尔O论P文W网wwW.yOueRw.com 原文+QQ75201-8766

Keywords: private custom; Hangzhou youth; information technology; recommended countermeasures 

目    录

一、 引言 5

二、 私人定制旅游产品在中国杭州市的发展现状 6

(一) 概念 6

(二) 形成原因 6

(三) 现状 7

三、 私人定制旅游产品的相关调查与分析 9

(一) 问卷调查说明 9

(二) 调查数据分析 9

(三) 调查呈现的问题 14

四、 以杭州青年客户群体为目标的私人定制旅游产品探讨:http://www.youerw.com/guanli/lunwen_177199.html