论华为手机的竞争优势

摘要：智能手机已经成为当今人们生活中最为重要的电子设备之一,对人类社会有着巨大的影响。华为智能手机是我国智能手机的代表，华为智能手机业务的成功在某种程度上改变了世界手机市场国外智能机厂商独大的格局;改变了国内外对中国手机企业和中国智能机产品的看法。所以华为手机的竞争优势，和其竞争优势产生的缘由是值得研究和借鉴的。

本文主要通过对比分析国内市场华为与其他手机品牌在销量等方面的差距，以此为基础，结合迈克尔·波特的竞争优势理论对目前华为的竞争优势以及来源进行探讨，构建了华为现有竞争优势模型，最后根据市场变化与发展结合核心能力理论对华为竞争优势变化趋势进行探讨，并提出华为维持竞争力的建议。希望通过对华为竞争优势的探讨可以对国内其他手机品牌的发展提供借鉴作用。

关键词：竞争力；竞争优势；企业核心竞争力；华为智能手机业务

The Competitive Advantage of Huawei 's Mobile Phone Business

Abstract：Smart phones have become one of the most important electronic devices in today's people's lives, It has a huge impact on human society. Huawei smartphone is the representative of China's smartphone，the success of Huawei's mobile phone

business in a way that changed the world mobile phone market to foreign manufacturers of intelligent machines dominance pattern, Changed the domestic and foreign Chinese mobile phone business and China's intelligent machine products.

Therefore, the competitive advantage of Huawei's mobile phone business, and its competitive advantage is worthy of study and reference.

In this paper, through the comparative analysis of the domestic market, Huawei and other mobile phone brands in sales and other aspects of the gap. Based on this, combination of Michael Porter's theory of competitive advantage for Huawei's current competitive advantage to explore sources, and builds Huawei's existing competitive advantage model, Finally, according to the market changes and development combined with the core competence theory of Huawei's competitive advantage trends to explore, and make recommendations to maintain the competitiveness of Huawei. It is hoped that the discussion of Huawei's competitive advantage can provide reference for the development of other domestic mobile phone brands.

Keywords: Competitiveness,Competitive advantage, Core competency of enterprises, Huawei

0.引言 1

1.相关理论以及研究方法 1

1.2国内外文献综述 1

1.2.1相关企业竞争力理论 1

1.2.2竞争优势的内涵 2

1.3研究方法 3

1.4创新点与难点 3

1.4.1创新点 3

1.4.2难点 3

2.华为手机现有的竞争优势 3

2.1华为手机的经营情况 3

2.2中国市场苹果、OPPO、华为等手机业务对比 4

2.2.1华为与其他品牌市场保有率 4

2.2.2华为与其他品牌各级别城市手机品牌保有率分布 5

2.2.3华为与其他品牌手机销量分析 6

2.2.42017年1月华为与其他品牌销量价格分布 6

2.2.5国内后置双摄像头手机华为保有率以及销售量论华为手机的竞争优势:http://www.youerw.com/guanli/lunwen_204059.html