B2C跨境物流企业的服务策略研究

摘要进入新世纪以来，中国的跨境电子商务行业得到了充分的释放性增长，根据国务院2014年发布的《中国跨境消费年度指数报告（2014）》的相关统计数据表示，2013年是我国跨境电子交易的高峰年，交易总额达到了5000亿美元，和去年相比增长28.8%。物流行业作为电子商务行业的重要枢纽，与电子商务行业的发展息息相关。58225

在当前，我国的跨境物流企业主要采用邮政包裹模式、国际快递模式、国内快递模式、专线物流模式和海外仓储模式等5种模式整合物流资源，在物流模式和特征上面，它们基本涵盖了当前所有的跨境电商的类型，但是也有一些不一样的，例如比利时的邮政，这种邮政虽然属于邮政包裹模式，但是因为它定位于高质量的高级别的不一样的卖家，因此提供的产品服务远比其他邮政产品优质。电子商务行业的大发展可以给物流行业带来巨大的发展机遇，同样，变化的环境、变化的客户给快递物流企业带来更多全新的挑战，物流企业如果不对变化的市场有熟悉的了解和把握，就容易被市场所淘汰。

Abstract：Since entering the new century, cross-border e-commerce industry Chinese got release growth well, according to the "annual index Chinese cross-border consumer report (2014)" statistics, in 2013 China's cross-border electronic transactions, the transaction amounted to $500000000000, an increase of 28.8% over last year.The logistics industry as an important hub of e-commerce industry, and is closely related to the development of electronic commerce industry. According to the Ministry of commerce data show that in 2013, China cross-border electricity supplier export turnover reached 3.1 yuan, an increase of 31.3%; is expected in 2016 China cross-border electricity import and export volume will grow to 6.5 yuan, the annual growth rate of over 30%.

At present, the cross-border logistics enterprises in China mainly adopts the parcel post model, international express, domestic express delivery mode, mode of logistics mode and the mode of 5 kinds of mode of overseas warehousing logistics resource integration, which covers the logistics mode and features of the cross-border electricity supplier, but there are also some "offbeat". For example, Belgian post, although belonging to the parcel post model, but its location in the high quality of the seller, to provide products and services than other postal product quality. The high cost of logistics, product category restrictions, payment system, the lack of after sale service, the plight of the "last one kilometer" problem, lack of talent and grey comprehensive authentication problem has plagued cross-border logistics enterprises in China, the development of e-commerce industry to logistics industry development opportunities, great also, environment the changes, the customer to bring more new challenge to logistics enterprises, logistics enterprises without changes in the market is familiar with understanding and grasp, it is easy to be eliminated by the market.

毕业论文关键词：B2C；跨境物流

Keyword: B2C; Cross border Logistics

第1章绪论 4

1.1研究的背景与意义 4

1.2研究的目的与内容 4

1.3研究方法与研究路线 4

第2章文献综述 5

2.1国外研究 5

2.2国内研究 6

2.3国内外研究存在的问题及发展趋势 6

第3章 B2C跨境物流发展概述 7

3.1 B2C跨境物流在我国的发展现状 B2C跨境物流企业的服务策略研究:http://www.youerw.com/guanli/lunwen_50620.html