摘要关于中小企业社会责任的研究，已进行了近一个世纪，也取得了一定的成果，但是专门以消费者权益为对象探讨其社会责任的研究不多。近年来，我国消费者权益的保护问题令人堪忧，作为与消费者权益紧密相关的中小企业，责任不可忽视。因很多中小企业为追求自身利益最大化，忽视其自身的社会责任，从而引发一系列消费者权益问题，并对其利益相关者产生重大影响，因此探讨中小企业的社会责任极其重要。本文通过对企业社会责任的来源、概念的诠释，并通过案例分析的方法对企业承担社会责任的必要性进行分析，从消费者权益的角度找出目前中小企业在社会责任承担中存在的问题并提出合理化建议。对增强企业对承担社会责任的重视、提高企业社会责任承担能力、进而促进企业自身的健康和谐发展和社会可持续发展具有一定的现实意义。51509

毕业论文关键词：社会责任；消费者权益；中小企业

Analyse the small and medium-sized enterprise social responsibility from the rights and interests of consumers

Abstract

Research on small and medium-sized enterprise social responsibility, has made nearly a century, which still has made some achievements, but dedicated to consumer rights and interests as the object to explore the social responsibility of the research is not much . in recent years, the problem of our country’s consumer rights and interests protection is a cause for concern, as closely related to consumers' rights and interests of small and medium-sized enterprises, the responsibility can not be ignored because of a lot of small and medium-sized enterprises in the pursuit of self-interest maximization, ignore their social responsibilities, triggering a series of problems of consumers' rights and interests, and have a significant impact on its stakeholders, so an exploratory examination of the social responsibility of small and medium-sized enterprises is extremely important in this paper, based on the interpretation of the concept of corporate social responsibility source, and through the method of case to analyze the necessity of enterprise social responsibility, to find out the problem of small and medium-sized enterprises in the social responsibility and put forward Rationalization proposals .which is good for enterprise's emphasis on social responsibility to improve corporate social responsibility ability and thus promote the healthy and harmonious development of enterprise itself and the social sustainable development has a certain practical significance

Keywords: social responsibility; Consumer rights and interests; Small and medium-sized enterprises

目录

0引言 7

1 相关概念界定 7

1.1 中小企业 7

1.2 企业社会责任 8

1.3 消费者权益 8

1.3.1 消费者权益的概念及内容 8

1.3.2 保护消费者权益的意义 9

1.4 中小企业承担社会责任的重要性 10

2 中小企业承担维护消费者权益社会责任中存在的问题及原因 11

2.1 中小企业在维护消费者权益方面存在的问题 11

2.1.1安全保障权 11

2.1.2知悉真情权 12

2.1.3自主选择权 13

2.1.4公平交易权 13

2.1.5依法求偿权 14