摘要：游戏是当下人们休闲娱乐的重要方式之一。近年来，游戏越来越多地吸纳了各种表现形式的中国元素。所谓中国元素，是指凝结着华夏民族传统文化精神，并体现国家尊严和民族利益的形象、符号或风俗习惯等的集合。中国元素的显著特征是以德为重、以德待人，内容多样而独特、题材广泛、底蕴丰厚，和兼容并蓄、源远流长、具有顽强的生命力。通过对中国元素在国产游戏的背景故事、任务系统、角色服饰与行为、画面风格与建筑场景、音乐以及运营活动等六个方面具体应用的深入分析，可以发现存在着以下问题：一、过分反复利用有名题材；二、画面拼凑混乱、玩法千篇一律；三、音乐与游戏整体故事不协调，只利用、不调整创新；四、过于注重游戏本身的内容、缺少人文关怀。这就导致国产游戏的题材过于单一、画面风格过于利益化或低俗化、同一音乐被反复利用等诸多弊端。本文认为，只有更多的“游戏人”对中国文化加以细细琢磨，使中国元素与游戏更好地相互融合，得到正确、合理和创造性的应用，才能使得中国的游戏产业更加优秀、获得更好更快的发展，并更好地传扬中国文化。62109
Analysis on the Application of Chinese Elements in the Game Industry
ABSTRACT：The game is one of the important ways the moment for recreation. In recent years, more and more games to absorb the various manifestations of Chinese elements. The so-called Chinese elements, refers to the condensation of Chinese national spirit of traditional culture, and reflect the collection of national dignity and national interests of images, symbols, or customs and the like. The salient features of China as the most important element is Germany, others to Germany, the content of perse and unique, broad range of topics, rich heritage, and inclusive, has a long history, has strong vitality. Through in-depth analysis of the specific application of Chinese elements in six areas of the domestic game background story, mission systems, role and behavior costumes, visual style and architectural scenes, music and operational activities can be found the following problems: First, too much repeated the use of well-known themes; Second, confusing patchwork picture, play the same pattern; Third, the music and the story of the game overall lack of coordination, using only, not adjusted innovation; Fourth, too much emphasis on the content of the game itself, the lack of humane care. This leads to the subject of the domestic game is too simple, visual style or vulgarization of interest too, was repeatedly used the same music and many other disadvantages. This paper argues that only the more "game" and the Chinese culture to the refinement of the Chinese game elements better integrated with each other to obtain the correct, rational and creative applications, in order to make more outstanding Chinese game industry, for more better and faster development and to better spread the Chinese culture.
Keywords：Video Game；Game Industry；Chinese Element；Chinese Culture
一、绪论 3
（一） 研究背景 3
（二） 研究的目的与意义 3
（四） 研究方法 5
二、游戏的概念分类及国内外游戏产业的发展概况 7
（一） 游戏的分类及其相关概念、特征 7
1、 平台游戏分类简述 7
2、 依据内容架构分类的游戏概念简述及其特征 探析中国元素在游戏产业中的运用:http://www.youerw.com/guanli/lunwen_68193.html