仁怀酒文化旅游开发

摘要：随着生活条件的提高，旅游业的发展成为推动动地方经济快速发展的重要动力。贵州仁怀的茅台酒一直备受世人推崇。然而，盛产茅台酒的仁怀却鲜有人知。本文把仁怀的深厚酒文化与旅游发展联系起来，进一步提高仁怀旅游文化的发展，从而带动仁怀市经济的快速健康发展。该文以仁怀作为典型案例，探索分析仁怀酒文化旅游开发所具有的酒文化资源，简述了仁怀酒文化旅游开发的重要意义并分析了仁怀酒文化旅游的现状和当前存在的问题，最后对仁怀酒文化旅游开发提出了相应对策。77837

毕业论文关键词：仁怀市，酒文化，旅游开发

Abstract: With the improvement of living conditions, the development of tourism has become an important driving force to promote the rapid development of local economy。 Renhuai Guizhou Province of the Moutai wine has been highly respected。 However, the rich Moutai wine in Renhuai, but few people know。 In this paper, Renhuai's profound wine culture and tourism development, to further improve the development of Renhuai tourism culture, which led to the rapid and healthy development of the economy of Renhuai city。 The style of writing to Renhuai as typical cases, to explore the analysis of Renhuai wine culture and tourism development of the wine culture resources, and expounds the Renhuai wine culture and tourism development of the important significance and analyzes the status quo and existing problems of Renhuai wine culture and tourism。 Finally, Renhuai wine culture tourism development proposed corresponding countermeasures。

Keyword： Ren Huai，Wine culture，Tourism development

1 引言 3

2 文献综述 3

3 仁怀现有酒文化旅游资源 4

3。1仁怀酒文化旅游资源的分类 4

3。2 仁怀主要景点的概述 5

4 仁怀酒文化旅游开发的意义 6

4。1 仁怀酒文化旅游开发的经济价值 6

4。2 仁怀酒文化旅游开发的社会价值 6

4。3 仁怀酒文化旅游开发促进品牌效应 7

4。4 仁怀酒文化旅游开发促使经济效益和生态效益平衡 7

5 仁怀白酒文化旅游的现状及问题 8

5。1 基础设施不完善 8

5。2 结构单一缺乏创新 8

5。3 缺乏专业人才 8

5。4 缺乏管理与维护 9

6 仁怀市酒文化旅游开发的对策 9

6。1 建立完善的交通设施及基础设施 9

6。2 引进和培养旅游相关的专业人才 10

6。3 旅游资源的开发应做到科学开发、深度开发、创新开发 10

6。4 合理的规划、管理与维护 10

6。5 提高仁怀市白酒文化旅游的参与性 11

6。6 加大旅游宣传力度，展现“国酒之都”形象 11

结论 13

参考文献 14

致谢仁怀酒文化旅游开发:http://www.youerw.com/guanli/lunwen_89514.html