国家领导人个体形象与国家形象的关系分析
毕业论文关键词 国家形象 国家领导个人形象 全球化
Abstract；Nowadays, around the world, we can see the impact of a country's strength in the international arena, largely due to national construction, control ability to influence other countries perception of the image of the national image. With the widely application and popularization of continuous extension of the process of globalization and the new technology, new media, the relation between various countries more and more closely, the communication speed is also faster, exchanges also will be widened. New fast and efficient and changeable these characteristics of each country's national policy and macroeconomic regulation and control policy challenge. Leaders of inpidual image and national image are closely related to each other, complement each other, leaders of inpidual image has important effects on the national image. The leaders of inpidual image can be the original "superior" foreign policy and diplomatic behavior "populist", "open", is reflected in a country with diplomatic efforts by the national image influence to attract foreign public attachment and value identity, is a kind of national influence, create a good plan the image of the country, to build national brand strategy. This paper focuses on the relationship between the inpidual image of national leaders and national image.
keywords National image leaders personal image globalization
一、 与本文相关的概念解析
1. 国家形象概念
国家形象又称国际形象，指国家在一定时期向世人展示的面貌，是由国家的内部公众和外部公众对于国家本身、国家行为以及国家的的各项活动及其成果所给予的总认定和评价[1]，，是一个综合体。它是综合国力的一种集中体现，是一个国家的民族精神和国家力量的象征和体现，它包括一个国家的政治、经济、文化和外交形象等。
恩格斯曾说过：国家不是从外部强加于社会的一种力量，也不是像黑格尔所断言的那中“理性的形象和现实”，而是社会在一定发展阶段上的产物。而国家形象则是一种自觉设计的产物，它的生成是人们有意识和有目的的行为。随着现代化和全球化进程的加快也不断塑造着变化中的国家形象，真正促使国家形象生成的因素原则有两个：
（1）技术性。“现代科学正在经历着一场伟大的革命”， [2]除交通加强全球联系、说短距离外，最重要的是通讯和媒体的使用。从政治传播学角度看，国家形象是通过传媒影响放映给大众的一种印象。
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