摘要：在全球范围内，各个国家对文化产业形成共识，文化产业作为最具成长活力的朝阳产业受到重视。的十六大以来，确立了文化产业在我国发展战略中的重要地位，北京798文化产业园区也获得长足的进步和快速的成长，但是发展的同时，还存在着产业园区空间布局不足，功能设施不完善；园区内企业、机构产业链不完整，缺乏关联效应；园区发展创意人才难稳定等影响798文化产业园区健康可持续发展的问题。在国家大力发展文化产业背景下，要根据自己的文化特色，政府支持和推动，优化园区布局、创建主导产业和相关产业，完善产业链条、加大人才培养，注重人才发展等，以促进798文化产业园区进一步快速发展。84779

毕业论文关键词：798；文化产业；文化产业园区

798 Development of Beijing Cultural Industry Park

Abstract：Each country reaches a consensus on the culture industry: the culture industry as a vigorous developing and rising industry is paid great attention on a global scale。 Since the party's 16th people's representative meeting, a significant presence of culture industry has been established in the development strategy of our country and Beijing 798 Culture Industry Park has also obtained great progress and rapid growth。 However, at the same time, there are also a lot of problems that harm the healthy and sustainable development of 798 Cultural Industry Park such as the space layout of the industry park is of defects, functional facilities is imperfect, industry chain of enterprises is incomplete and lack of correlation effects, the stability of development of creative talent is difficult to reach and so on。 Against the background of our county vigorously developing culture industry, every enterprise based on its own cultural characteristics and with the support and promotion of govern should optimize the layout of the park, create the dominant industry and related industries, improve the industrial chain, strengthen the effort in personnel training, pay attention to the development of talents and so on to promote further rapid development of the 798 Cultural Industry Park。

Key Words：798 art district；The cultural industry；The cultural industry park

目    录

摘  要 1

Abstract。 1

一、文化产业的相关概述 2

（一）文化产业的概念 2

（二）文化产业园的相关概念 2

二、北京798文化产业园区的发展现状 3

（一）北京798文化产业园产生的社会背景和条件 3

（二）北京798文化产业园区的发展历程 4

三、北京798文化产业园区发展存在的问题 6

（一）园区空间布局不足，功能设施不完善 6

（二）企业、机构产业链条不完整，缺乏关联效益 6

（三）政府对文化产业园的认知不全，定位注重经济效益 7

（四）园区发展创意人才难稳定 7

四、北京798文化产业园区发展优化的策略 8

（一）政府优化园区布局，推动园区资源配置 8

（二）企业、机构创建主导产业和相关产业，完善产业链条 8

（三）政府进行准确的功能定位，发挥集聚效应