摘要进入21世纪以来，创新、创造、创业成了这个时代的代名词，大学生自行创业不但可以解决社会的就业压力，同时也符合时代发展的要求。网络营销是基于互联网的一种销售方式，以其独有的优势和特点，吸引了越来越多的网络消费者，给大学生创业带来了很多机遇。本文综合分析目前大学生创业的处境和所面临的问题，通过对网络营销发展前景、营销模式的研究，大学生创业面临的资金、时间、人际关系等诸多问题分析，探讨网络营销在大学生创业中的积极作用。通过案例分析，深刻认识网络营销，可以看出互联网更适合个人创业。最后针对论文研究内容给出合理建议。研究成果在网络营销对大学生创业的积极影响方面具有一定的指导和借鉴作用，对大学生创业者本身和国家执政者都具有重要的意义。86371

毕业论文关键词：网络营销；大学生创业；互联网

Research on the positive role of network marketing in Entrepreneurship of College Students

Abstract    After entering the 21st century, innovation, creation and entrepreneurship have become the synonyms of this era。 College students’ independent entrepreneurship not only can solve the employment pressure of the society, but also accords with the requirements on the times’ development。 The network marketing is one sales means based on the Internet。 With its unique advantages and characteristics, the network marketing attracts an increasing number of online consumers。 It brings many opportunities for college students to carry out entrepreneurship。 This paper comprehensively analyzes the situation of current college students’ entrepreneurship and problems that they are faced with。 Through the study on the developing prospect of network marketing and marketing models and the analysis on many problems college students are faced with such as capital, time, and interpersonal relationships, it explored the positive role of network marketing in college students' entrepreneurship。 Through case studies, a profound understanding of network marketing can be obtained。 Based on the analysis, it can be found that Internet is more suitable for personal entrepreneurship。 Finally, according to the content of the paper, some reasonable suggestions were put forward。 The research’s results provide certain guidance and reference for actively influencing college students’ entrepreneurship。 Meanwhile, they also have important meanings for college entrepreneurs and national rulers。

   Keywords: Network Marketing; College Students’ entrepreneurship; Internet

目录

0 序言 1

1 大学生创业现状 3

1。1 大学生创业环境概况 3

1。2 大学生创业对经济的影响 3

1。3 大学生创业的优势及劣势 4

1。4 大学生创业之路分析 5

2 网络营销的发展现状及趋势 9

2。1 网络营销的概念 9

2。2 网络营销的发展现状 9

2。3 网络营销的发展趋势 10

2。3。1 网络营销前景 10

2。3。2 网络营销优势 11

3 网络营销对大学生创业的积极作用 14

3。1 大学生利用网络营销创业的SWOT分析 14

3。1。1 大学生利用网络营销创业的优势分析