摘要：旅游者与当地居民有较为亲密的交往会使旅游者对目的地有更加正面的认知评价和 情感体验。通过运用文献研究法、问卷调查法、数据统计与分析法，针对淮安河下古镇旅 游主客交往的模式及影响因子进行分析研究。交往模式主要分为团队型旅游者与当地居民 的交往模式、散客型旅游者与当地居民的交往模式。结果显示，这两种交往模式下的交往 动机和交往机会存在差别，而影响主客交往的因素主要是人口特征学因素、经济类因素、 障碍类因素、旅游动机类因素、环境类因素、旅游者的出游方式等，这些因素对游客及居 民的交往意愿和交往的机会都有一定程度的影响。针对分析的相关结果，建议有关部门及 旅游企业应采取有效措施，设法克服主客交往障碍，努力创造良好的主客交往环境，增加 主客交往机会，让游客更好地体验古镇的文化与风情。90551

毕业论文关键词：淮安河下古镇，主客交往，交往模式，影响因素，优化主客交往建议

Abstract: Tourists and local residents have more intimate exchanges which will make tourists have more positive cognitive evaluation and emotional experience of the destination。 By using the methods of literature research, questionnaire survey, data statistics and analysis, the article

researched the types and influencing factors of Hosts 一 tourists interaction of HeXia ancient

town 。The main mode is pided into that the mode of interaction between Qrganized tourists and local and the mode of interaction between inpidual tourists and local residents 。 The results  showed  that  these  two  modes  of  Hosts  一 tourists  interaction  and  motivation   and

opportunities  to  interaction  are  different,  and  the  influencing  factors  of  Hosts  一  tourists

interaction is mainly demographic factors, economic factors ,obstacles factors,tourist motivation factors,environmental factors and the ways of traveling factors 。These factors have certain influence on the will of interaction tourists and local residents and opportunities to interaction。 Finally,  according  to  the  conclusions  of  research,  the  article  suggested  that  the     relevant

departments and tourism enterprises should take effective measures to try to overcome the subjective obstacles of Hosts 一 tourists interaction, and strive to create a good the host guest interaction environment, increase the opportunities。of Hosts 一 tourists interaction。 ， allow visitors to better experience the culture and customs of    HeXia ancient town。

Key words: HeXia ancient town,Hosts 一 tourists interaction , the mode of Hosts 一 tourists interaction , the influencing factors of Hosts 一 tourists interaction, the suggestions of optimizing Hosts 一 tourists interaction

目录

1 引言 3

1。1 研究意义 3

1。2 研究进展 3

2 研究区与研究方法 4

2。1 研究区 4

2。2 研究方法 6

3 调查结果分析 7

3。1 游客的调查结果分析 7

3。2 古镇居民的特点分析 8

4 淮安河下古镇旅游主客交往模式分析 9

4。1 团队型游客与当地居民的交往模式