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摘要本文对国内外近十年的国内外有关影视旅游的文献进行整理分析，对影视旅游的国内外研究数量，国内外研究内容以及国内外研究方法进行了解。然后，主要从游客对食住行游购娱六个方面的体验角度，运用文献研究法、演绎推理法、理论研究与实证研究结合法，结合Ryan期望-满足理论、消费者行为理论，旅游者体验理论等相关理论，来研究无锡影视城影视旅游发展的现状，得出无锡影视城在食住游购娱五个方面存在的问题，在食方面，特色餐饮服务有待提升，特色餐饮价格过高；在住方面，住宿等级不完善，住宿条件一般；在游方面，门票价格过高，自然景观过少，公共设施设置不合理；在购方面，商品种类过少，购物环境单一，购物店分布不合理；在娱方面，体验型活动过于重复，表演型活动更新过慢。根据这些问题找到对应解决对策，在食方面，食品创新，加大对食品的宣传，就地取材降低食品价格；在住方面，在景区内建造住宿设施，对周边督促管理；在游方面，采取弹性定价对策，注意自然景观和人文景观的融合，合理增加休息场所等公共设施；在购方面，开发电影电视剧周边产品，根据景区文化不同区域营造不同风格的购物环境，合理安排购物店分布；在娱方面，不断更新体验型活动以及表演型活动。46407
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毕业论文关键字：无锡影视城；发展现状；对策研究
ABSTRACT
In this paper, the domestic and foreign literature on film and television tourism at home and abroad for nearly ten years were analyzed, the number of domestic and foreign research on film and television tourism, domestic and foreign research content as well as domestic and foreign research methods to be understood. Then, I mainly from the tourists to travel and entertainment in six aspects of the experience point of view, using the literature research method, deductive method, theoretical research and empirical research method, combined with the Ryan meet the expectation theory, consumer behavior theory, tourist experience theory, to study the status of Wuxi movie and TV tourism development. The town of Wuxi, travel and entertainment problems exist in five aspects in food, in food, food and beverage service needs to be improved, catering price too high; in the area of housing, residential level is not perfect, accommodation in general; in the aspect of travel, ticket prices are too high, too few natural landscape, public facilities are not reasonable; in purchase, the types of goods is too small, single store shopping environment, shopping distribution is not reasonable; in entertainment, experiential activities too repetitive, performing activities updated Slow. According to these problems to find the corresponding countermeasures, in food, food innovation, increase the propaganda of food, local materials to lower food prices; in housing, in the scenic area build accommodation facilities, on the surrounding supervision and management; in terms of travel, take flexible pricing strategy, pay attention to the integration of the natural landscape and cultural landscape, a reasonable increase in resting places and other public facilities; in the purchase, development of film and television drama surrounding products, according to the different cultural scenic area to create a different style shopping environment, arrange shopping store distribution; in entertainment, constantly updated type activities and performance experience.
Key word: Wuxi film and Television City;development present situation;countermeasure research
目 录
第一章 绪论 1
1.1选题背景 1