南京市六合区旅游产业发展研究

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摘要：随着跨江发展战略的实施以及六合区地铁的规划与建设，南京市六合区旅游产业从暗淡逐步走向繁荣，已具有一定的规模。然而在快速发展的同时，也存在着许多不容忽视的问题。本文对南京市六合区旅游产业的发展状况进行了分析。随着青奥会的临近，六合区旅游业加速发展，人们的旅游消费需求日益增长，在一只求发展的同时，出现了旅游资源开发不足、旅游基础设施相对落后、品牌观念淡薄、营销宣传不到位、从业人员素质不高等一系列问题。为有效解决这些问题，提出了加大产品开发力度、建立健全基础设施、强化旅游品牌意识、加强旅游宣传与营销、加强旅游人才培养等合理性建议，以促进六合区旅游产业的健康快速发展。53889

毕业论文关键词：发展状况，旅游资源，基础设施，品牌意识，营销

Abstract：With the cross river development strategy and the implementation of the Luhe district planning and construction of Metro in Luhe District, Nanjing City,the tourism industry is from the dim gradually towards prosperity, to a certain scale. However, there are also many problems that can not be ignored in the rapid development at the same time. This paper has carried on the analysis to the Nanjing City Luhe district tourism development. With the Youth Olympic Games approaching, Luhe tourism industry to accelerate the development, the consumer demand of people is growing. In pursuing only the development, a series of problems appeared at the same time, such as that the tourism infrastructure is relatively backward and the quality of employees is not high and the weakness of brand awareness , the insufficient development of tourism resources and the lack of effective advocacy. Aiming at these problems, this paper puts forward some reasonable suggestions in order to promote the healthy and rapid development of the tourism industry in Luhe District, such as to increase product development efforts, establish and improve infrastructure, strengthen tourism brand awareness, strengthen tourism promotion and marketing and strengthen tourism personnel training.

Keywords：development situation, tourist resources, infrastructure, brand awareness, marketing

1 引言 3

2 南京市六合区旅游业发展现状 3

2.1 行业发展概况 3

2.2 产业总量规模 4

3 南京市六合区旅游业存在的问题 5

3.1 旅游资源开发不足 5

3.2 旅游基础设施相对落后 5

3.3 品牌观念淡薄 6

3.4 营销宣传不到位 6

3.5 从业人员素质不高 7

4 南京市六合区发展旅游业的对策 7

4.1 加大产品开发力度 7

4.2 建立健全基础设施 8

4.3 强化旅游品牌意识 9

4.4 加强旅游宣传与营销 9

4.5 加强旅游人才培养 10

结论 11

参考文献 12

致谢 13

1 引言

相比于其他传统产业，旅游业在推动社会经济发展方面优势明显，不仅发展前景广阔，关联产业群众多，还能提供更多的就业机会。随着中国进一步深化改革，市场经济高速发展，人们的生活质量明显改善，旅游也逐渐深入到人们的日常生活当中。在南京市六合区旅游业高速发展的背景下，政府部门为了促进当地经济的进一步发展，大力开发潜在的旅游资源，争取打造出更多优秀的旅游景区。2011年，“十二五”规划的启动年，旅游业在政府的引领下，坚持走科学的发展道路，以创建旅游强区、打造特色六合为奋斗目标，在青奥会到来之际，积极贯彻落实代会精神，严格把关，认真履行职责，强化措施，把握重点，突出创新精神，带领六合区旅游业走上光明的发展道路。