中博诚通公司知识型员工激励机制探究
毕业论文关键词：知识型员工 需求层次 激励因素
Motivation strategy research of Zhongbo Global’ sknowledgeable employees
Abstract knowledgeable employees have gradually become the main force of enterprises’ corecompetitiveness. How to motivate them effectively and develop their maximal creativity,improving work enthusiasm, is becoming the key point of one enterprise’s survival anddevelopment in the future.This paper is on the basis of Maslow’s hierarchy of needs, combined with domestic andforeign relevant incentive theory, carrying out a research in the form of questionnaire whichanalyses present incentive mechanism of the Zhongbo Global’s knowledge staff , trying todiscover the existing inefficient part of the incentive system and efficient. Comprehensivecomparisons are made between existing incentive system and knowledgeable employees’feedback of their expected motivating factors. It turns out to be the matching degree is low,since the existing incentive mechanism is not specific enough, with the lack of consideringknowledgable employees’ personal growth, emotional life, career planning.To sum up, this article takes account of characteristic and requirement of the Zhongboglobal’s knowledgable employees, together with the development trend. Putting forward theimproving measurements according to their different demands, making every effort to solvethe problem of long-standing incentive mechanism, meanwhile, wiping out ineffectivenessand injustice.
Keywords：knowledgeable employees , Hierarchy of needs, motivational factors.
目录
1.引言.1
1.1研究背景.1
1.2研究目的和内容..1
1.3知识型员工概念界定2
1.3.1知识型员工的基本定义2
1.3.2知识型员工的一般特征2
2.中博诚通公司知识型员工激励机制调查研究..4
2.1中博诚通公司简介..4
2.2中博诚通知识型员工激励制度现状..5
2.2.1现有知识型员工的界定5
2.3知识型员工满意度问卷调查7
2.3.1问卷设计.7
2.3.2问卷数据的统计分析.9
3.中博诚通知识型员工需求分析.16
3.1基础层次需求..16
3.2情感需求.17
3.3尊重需求.17
3.4自我实现需求..18
4.中博诚通激励机制的完善方案.19
4.1按基础需求管理.19
4.1.1设计福利自主领取制度.19
4.1.2完善内部管理制度19
4.1.3实现知识与信息高度共享..19
4.2按情感需求管理.20
4.2.1非正式交流形式.20
4.2.2强化企业文化激励20
4.3按尊重需求管理.20
4.3.1扩大管理授权力度20
4.3.2强化竞争机制..21
4.3.3设立荣誉称号，增加优秀网课录制21
4.4按价值需求管理21
4.4.1合理规划知识型员工的职业生涯发展..21
4.4.2优化挑战性的目标设置.21
4.4.3加强知识型员工的能力管理.22
4.4.4做好知识型员工期望值管理.22
结语.23
致谢.24