摘要社交网络以其独特的魅力在短短的五年时间内如同疾风骤雨一般的席卷了整个互联网世界，全面而深刻的改变了几乎所有互联网用户的社交生活。大学生群体既是整个中国社会中最早接受社交网络的群体，也是社交网络覆盖率最高的群体。如今，社交网络已经成为了大学生日常生活中最为重要的交流和社交手段之一。64016

    本文从大学生接受社交网络的行为出发，基于技术接受模型对影响大学生接受行为的影响因素进行深入的研究。本研究在前期文献研究、经验观察与个人访谈的基础上对传统的技术接受模型进行了改造，将主体规范、个人创新性、感知风险等全新的影响因素加入模型，通过问卷调查的方法对假设模型进行检验与论证并得出相应结论。

毕业论文关键词  大学生  新技术  社交网络  技术接受模型

外 文 摘 要

Title  Behavior of college students in the new technology Acceptance——Take the social network as an example                                                    

Abstract The social network with its unique charm in a short span of five years the overwhelmingly swept through the Internet world, comprehensive and profound change in almost all the Internet users of social life. The first group of university students is the entire Chinese society to accept social networking groups, and social network coverage in the highest group. Today, the social network has become one of the most important means for college students and social communication in daily life.

In this paper, accept social networking behavior from the College of technology acceptance model, factors affecting the acceptance behavior influence on college students in-depth study based on. The study on the traditional technology acceptance based on previous literature study, empirical observation and interview on model was modified, the factors affecting the subjective norm, personal innovativeness, perceived risk and other new model, through the questionnaire survey method of hypothesis model test and demonstration and draw the corresponding conclusions.

Keywords  college students；new technology；social network Service；Technology Acceptance Model

1  绪论 1

1.1  研究背景 1

1.2  研究目的 2

1.3  研究内容 2

1.3.1  文献研究法 2

1.3.2  个别访谈法 2

1.3.3  问卷调查法 3

1.4  文献综述 3

1.4.1  国内学者对于社交网络用户接受度研究现状 4

1.4.2  国外学者对于社交网络用户接受度研究现状 4

2  相关理论、概念界定 5

2.1  社交网络界定 5

2.1.1  社交网络概况 5

2.2.2  社交网络的起源 6

2.2.3  社交网络的发展 6

2.2.4  移动终端带来社交网络新变化 7

2.2  模型理论界定 8

2.2.1  理性行为理论 8

2.2.2  计划行为理论