摘要随着我国高等教育市场化的不断深入，我国各高校的招生人数和毕业生人数也在不断增加，与此同时，社会所能提供的就业岗位数量增长速度远没有赶上大学毕业人数的增长速度，于是就业难问题也就应运而生了。加之受金融危机的影响，一部分企业纷纷倒闭，就业岗位的丧失和失业率的上升问题更加严重，大学生就业问题进一步恶化。为此，的十八大报告明确提出“以创业带动就业”的战略方针，此方针已得到各级政府和各高校的大力支持。本研究所探讨的关键点就在于以南京高校为例，深入分析金融危机背景下大学生创业意愿的影响因素，本文认为，大部分的大学生对于金融危机的感知并不是很深，这主要是由于他们对于金融知识认识比较浅和社会阅历不足造成的，本文认为大学生若想在创业上走出属于自己的路，高校、政府、大学生本人都应该发挥自己的优势、提高大学生的创业成功率。68263

毕业论文关键词  大学生  金融危机  创业意愿

毕 业 论 文 外 文 摘 要

Title    Research on the entrepreneurial intention of college  Students under the background of crisis - In a university in Nanjing as an example     

Abstract

With China's deepening marketization of higher education, our enrollment in colleges and universities and also increasing the number of graduates, at the same time, society can provide much faster growth in the number of jobs did not catch up with the growth rate of university graduates so difficult employment issues also came into being. Coupled with the impact of the financial crisis, some enterprises have been closed down, the loss of jobs and rising unemployment problem is more serious, graduate employment problem from getting worse. To this end, the party's 18 report makes clear that "entrepreneurship to create jobs" strategy, this approach has been at all levels of government and the university support. The key point of this study is that the study of Nanjing University, for example, in-depth analysis of the financial crisis in the context of college students venture willingness factors, this paper argues that most of the students perception of the financial crisis is not deep, this is mainly due to their for relatively shallow financial knowledge and understanding caused by lack of social experience, the paper that students get the most out of their own in the business on the road, universities, government, university students I should play to their strengths, improve the success rate of entrepreneurship among university students.

Keywords  college students  financial crisis  entreprenenurial intention 

目   次

1  绪论 1

1.1  研究背景 1

1.2  研究目的及意义 1

1.3  国内外研究现状 2

2  大学生创业基本概念和理论分析 5

2.1  大学生创业基本概念 5

2.2  大学生创业基本理论 6

2.3  本文研究内容 8

3  大学生创业意愿影响因素分析——以南京理工大学为例 8

3.1  大学生创业意愿 8

3.2  对创业的理解 9

3.3  创业环境因素 10

3.4  金融危机对大学生创业影响因素