摘 要：南京江心洲坐落于南京城西南长江之中，以秀美的田园风光、广阔的大江风貌著称，而其中又以千亩的葡萄园和特色的葡萄节最为出众。自1999年江心洲镇开始承办“江心洲葡萄节”活动，促进了当地旅游的开发，迅速成为当地标志性旅游节庆活动。2009年，江心洲开始开展中新生态科技岛项目，对全洲进行了全面的规划与整改，对江心洲葡萄节造成了巨大的影响。本文基于历年来“江心洲葡萄节”的成功举办和2011中新生态科技岛项目开展后葡萄节活动的衰败，从游客体验角度出发，探讨江心洲葡萄节对当地的影响，提出围绕“江心洲葡萄节”这一旅游资源以后的开发思路和策略。70738

毕业论文关键词：农业生态旅游；江心洲葡萄节；旅游资源发展策略

Abstract: Nanjing Jiangxinzhou island is located in the southwest of Nanjing City in the Yangtze River, is famous for the beautiful rural scenery, broad river scenes, with acres of vineyards and characteristics of Grape Festival most superior. Since 1999 the town of Jiangxinzhou began to undertake riverbank Grape Festival activities, and promote the development of local tourism, quickly became a local symbol tourism festival activities. In 2009, Jiangxin Island began to carry out new ecological technology Island project, the Delta were comprehensive planning and rectification, resulted in a huge impact on the riverbank Grape Festival. The based on the decline of held riverbank Grape Festival success over the years and in 2009 the Jiangxinzhou island of new ecological science and technology to carry out the project after the Grape Festival, from the tourist experience point of view, to explore the riverbank Grape Festival influence on local, to put forward a riverbank Grape Festival this tourism resources around the development ideas and strategies.

Keywords: Agricultural eco tourism；riverbank Grape Festival；tourism resources development strategy

目录

1  南京江心洲及其葡萄节 4

1.1  南京江心洲的概况和葡萄节的历史 4

1.2  南京江心洲葡萄节对当地的积极影响 5

1.3  南京江心洲葡萄节的发展现状 6

2  南京江心洲葡萄节存在的问题 7

2.1  葡萄种植面积的大幅度缩减 7

2.2  旅游接待设施的大量拆除 8

2.3  项目开发导致环境破坏、交通受阻 8

2.4  葡萄种植的经济成本增加 10

2.5  葡萄节旅游宣传营销的滞后 11

3  江心洲葡萄节旅游资源的开发策略 11

3.1  保证葡萄种植园区面积，集中旅游景点景区 11

3.2  充分利用多种交通形式，增加可进入性 12

3.3  加大资金投入，加强对葡萄种植户的激励 12

3.4  加强宣传和营销 13

结语 14

参考文献 15

致  谢 16

1  南京江心洲及其葡萄节

1.1  南京江心洲的概况和葡萄节的历史