摘 要: 在新型医疗旅游产业的浪潮中，中国医疗旅游拥有相当丰富的医疗、旅游、人文资源优势。是否能够充分的利用这些丰富的旅游资源和更具中国特色的医疗旅游产业，吸引全球目光，是我们在此轮医疗旅游产业浪潮竞争中能否胜出的关键。本文旨在分析杭州地区的中医医疗资源、旅游资源和交通资源的优势；杭州中医医疗旅游体验区的选址；中医医疗体验旅游产品的开发原则；杭州中医医疗体验式旅游产品的开发及其营销策略等,探究在杭州地区设立“中医医疗旅游”体验区的可行性。74844

毕业论文关键词: 杭州,中医,医疗旅游,体验区

Abstract： In the wave of new medical tourism industry in China has a vast medical tourism medical tourism, cultural resources。 Is able to take full advantage of these rich tourism resources and more Chinese characteristics, medical tourism industry, attracting global attention, it is the key to whether we can win in this round of competition in the medical tourism industry wave。 This article aims to analyze the advantages of Hangzhou TCM medical resources, tourism resources and transport resources; siting Hangzhou Chinese medical tourism experience area; the development of the principles of traditional Chinese medical experience tourism products; Hangzhou Chinese medical experience tourism product development and marketing strategies, exploring the feasibility of establishing "Chinese medical tourism" experience zone in Hangzhou。

Keywords：hangzhou,traditional chinese medicine, medical tourism, experience zone

目录

1引言…………………………………………………………………………4

2中医医疗旅游现状…………………………………………………………4

2。1中医在国外的现状………………………………………………………4

2。2中医医疗旅游现状………………………………………………………4

3杭州发展中医医疗旅游的必要性…………………………………………5

3。1适应医疗旅游国际化发展………………………………………………5

3。2传承中医文化……………………………………………………………6

3。3推进旅游行业发展………………………………………………………6

3。4提升城市形象……………………………………………………………7

4杭州发展中医医疗旅游的可行性…………………………………………7

4。1丰富的旅游资源…………………………………………………………7