摘要近年来由于经济全球化的影响，在经济生活中大量的电子化手段的应用使得越来越多的企业开始关注电子商务这一新兴产业。电子商务行业作为近年来的一种新兴产业，它融入了现代化的最新科技成果，它的兴起直接改变着人们的生活方式。 74882

随着电子商务政策的升温和环境的不断改善，未来5年，我国3100多万家中小企业将有超过半数企业涉足发展电子商务，电子商务的人才需求更加趋紧。

而本文就是从当前国内的电子商务发展环境开始进行分析，进一步引出电子商务企业的特点及人才需求类型，进而分析这类企业的人才特点已经一些针对性的解决措施，从而希望能够根据这些措施来探索在绍兴传统企业吸引电商人才的一些有效对策，希望对绍兴市区传统企业电商行业能够有一点作用。

在本文进行撰写的过程中，希望通过查阅和整理相关文献资料，在现有理论和实证研究的基础上，对学者们关于研究电子商务人才短缺的问题的理论成果进行梳理，总结出目前电子商务人才需求的现状和影响因素。在此基础上，收集绍兴各企业在电商人才需求上的相关数据，以及其他地区企业在这一块需求上所作出的相关决策，进一步通过比较分析等方法来探索绍兴本土企业应该如果解决电商人才紧缺的问题，最后根据分析结果提出相关建议和举措。

Abstract In recent years due to the impact of economic globalization, the application in the economic life of a large number of electronic means that more and more enterprises begin to pay attention to this emerging industry of electronic commerce。 The electronic commerce industry as an emerging industry in recent years, it is integrated into the modernization of the latest scientific and technological achievements, its rise directly to change people's way of life。

Electronic commerce in China is not a very long time, but the real development is that in recent years, more and more enterprises are still groping, many also wait for the practice of inspection mode。 But there is one point can be seen, only to strengthen the service, do a good job talent cultivation and reserves, to electronic commerce talented person demand characteristics to do a good job in the early warning mechanism, to improve the personnel management to obtain active power of future market competition is the main direction in the future electronic commerce enterprises to do a good job in the management。

Looking back ten years ago, the network is not the us the necessities of life, we can in the absence of network is still a good life, and now we already cannot do without network, imagine life without Baidu, without Google, where are you going to search information? No QQ, how are you going to MSN and others all the time? Ten years ago today, we don't think we rely on the network to be so strong, but with the development of the world, rising energy prices, less land, costs rise, traffic jams are gradually become our problems, then the electronic commerce enterprise advantage is most incisive emerged we like, depending on the network as dependent on the e-commerce business products and services。

So in just ten or twenty years of e-commerce at a rapid pace of development extends to the party in our lives, but any one of the emerging industries in the beginning it encountered difficulties are unimaginable。 Electronic commerce industry as an emerging industry with it is different from the characteristics of any industry in the past, that is its "virtual", and the types of talent at the same time it needs is greatly different from traditional enterprise。 So many years engaged in traditional industry giants sometimes can not adapt, many enterprises because of e-commerce "virtual" went bankrupt, the loss of numerous foreign e-commerce talent at the same time bring serious。