摘要21世纪以来，互联网的出现和发展给人类传播带来了第四次。传播载体和传播介质得以更新升级，数字、语音、文字、声音、图画，影像等多种传播方式的统一数字化处理也得以实现。同时，交互性传播模式的出现，使得传者与受众之间的传统关系发生了巨大转变。其中，“去中心化一一再中心化”成为第四次传播的基本特征。在“去中心化一一再中心化”这一动态过程的影响下，我国意见领袖阶层迅速崛起，社会关系遭遇了新一轮的洗牌，话语空间也得到了进一步的拓展。同时，新媒体的迅速发展使得传统媒体时代传者和受者的严格界限被打破，这不仅预示着互联网新时代的到来，也预示着自媒体时代的到来。然而，在自媒体发展前期，自媒体的草根化现象严重。很多自媒体因传播者水平良荞不齐、缺乏自媒体运营经验和节目制作粗糙以及内容同质化严重等原因，导致节目影响力小，经营不善、长期亏损甚至被迫停止运营。可见，目前自媒体的运营尚无章可循，只能在实践的探索中前行。76272

Since twenty-first Century, the emergence and development of the Internet has brought fourth revolution to human communication。 The unified digital processing of the digital, voice, text, sound, picture, image, and other communication modes can be realized by the communication carrier and the medium to be updated and upgraded。 At the same time, the emergence of interactive communication mode makes the traditional relationship between the sender and the audience has been greatly changed。 Among them, "to center one one and then center" has become the basic characteristics of the fourth communication revolution。 Under the influence of the dynamic process of "going to center of one one" and "centralization", the opinion leaders in our country are rising rapidly, the social relations are faced with a new round of reshuffle, and the discourse space has been further expanded。 At the same time, the rapid development of new media makes the traditional media era and the strict boundaries of the subject being broken, which not only indicates the arrival of the new era of the Internet, but also herald the arrival of the era of the media。 However, in the early stage of the development of the media, from the media's grassroots phenomenon is serious。 Many from the media for dissemination level good buckwheat is uneven, and the lack of preparation of rough and homogenization of serious reasons from the media operation experience and program, leading to show the impact of small, poor management, long-term losses or even forced to cease operations。 Visible, at present, there is no chapter to follow the operation of the media, only in practice to explore the forward。 

毕业论文关键词：互联网； 自媒体； 运营模式；平台

Keyword: Internet；media； operation mode；platform

目    录

1。 绪论 5

1。1研究目的及意义 5

2。自媒体概述 6

2。1自媒体的概念界定 7

2。2自媒体的分类探析 7

2。2。1按媒介形态分类 7

2。2。2根据使用目的分类 8

3自媒体的运营现状分析 9

3。1目前自媒体运营的类型 9

        3。1。1软文+目标用户+广告模式 10

3。1。2语音或文字+社群+内容付费模式 11