摘  要近年来，关于景区景点门票价格的问题逐渐成为社会关注的热点。公共景区免费开放也成为越来越深入研究的话题，在现实中既有成功开放的景区，也有以失败收场的教训。公共景区免费开放的可能性虽然并不普遍但已经有些景区开始实行，但景区免费开放需要前提条件，牵涉到多方面问题。南京市中山陵景区是公共景区免费开放的典型案例，本文从制度和经济学角度入手，基于南京中山陵景区免费开放的典型案例，对公共景区免费开放的前提条件进行了分析和总结。并通过研究中山陵免费的开放过程得出一些实质性的结论，总结出一些对别的景区景点能够有示范性作用的启示和景区免费开放的必要条件。76462

毕业论文关键词：旅游景区；免费开放；南京中山陵 

The effect of entrance ticket of scenic spots and Its Inspiration  a case study of Dr。 Sun Yat-sen's Mausoleum in Nanjing

Abstract

 In recent years, the issue of scenic spot ticket price has gradually become a hot issue of social concern。 Free and open to the public area of the various types of research is also growing。 In reality, there is a successful model, but also the failure of the lessons。 The possibility of free opening of the public area, although not universally but has some scenic spots began to implement, but the area is free necessary precondition involves policy of political, economic, social environment and the natural environment in many aspects。 Nanjing Sun Yat-sen Mausoleum scenic spot is a typical case of the free opening of the public area, starting from the point of view of system and economics, based on a typical case of Nanjing Sun Yat-sen Mausoleum scenic spot free and open, on the prerequisite of free and open to the public area were analysis and summary。 And through the study of the free opening process of Dr。 Sun Yat-sen's Mausoleum to draw some substantive conclusions, summed up some of the other attractions can have a demonstration of the role of the enlightenment and the necessary conditions for free and open。 This paper is pided into five parts, the paper concluded that the general conclusion of the establishment of the free system of scenic spots, put forward the necessary conditions for the free opening of the scenic area, summed up the free opening of the Dr。 Sun Yat-sen's Mausoleum after some inspiration。

Key Words:Tourist attractions;   free and open;   Nanjing Dr。 Sun Yat-sen's Mausoleum 

目  录

摘要Ⅰ

Abstract-Ⅱ

目录Ⅲ

一、中山陵景区免费开放及相关配套管理 1

（一）中山陵景区免费开放的背景-1

（二）中山陵景区免费开放后的配套管理政策1

二、中山陵免费开放的效应分析2

（一）中山陵景区免费开放后带来的经济效益2

（二）中山陵景区免费开放后的游客满意度提升-3

（三）中山陵景区免费开放后旅游产品结构优化-4

三、中山陵旅游景区门票免费模式的启示5

（一）景区免费开放必须辅以良好的后续管理举措5

（二）景区免费开放后需要拓宽其他的营收渠道-6

参考文献7

致谢8 

一 中山陵景区免费开放及相关配套管理

（一）南京中山陵门票免费的背景

1。国家政策有力支持

中山陵本身历史文化方面的公益特性非常明显，如果一直坚持赢利模式，不但不符合民意，也会将其历史意义抹煞不少。所以，国家出台了相关政策，规定其免费开放，充分发挥教育、社会功能。这样一来，其影响力提高，游客量提升，发展很迅速。论文网

2。政府经济上的有力支持