摘要随着互联网日新月异的快速发展，共享经济这个新名词在近年渐渐被大众所知,这一新型的经济发展模式通过打车软件UBER以及旅行住宿软件AIRBNB等软件的流行被人们所熟知。从Uber和Airbnb近两年来在全球的迅速扩大可以看到共享经济的可行性和广阔的市场。新的便捷的经济模式的出现引导着消费者逐渐改变自己的消费习惯和行为。吃穿住行作为消费者的日常行为，是新型经济发展模式大力发展的方向。当今社会经济水平的大大提高使得人们对于饮食的需求提高，而传统餐饮业亟需多方面发展以适应消费者多样化的需求。因此，餐饮行业的互联网化与共享经济相结合将会是未来餐饮的“性创新”。 76776 

   本文首先通过文献研究，介绍共享经济以及美食社交平台国内外的相关理论以及研究现状，阐述本文的研究背景；其次分析美食社交平台的发展现状、营销环境以及存在的问题，明确本文的研究方向；然后通过波特竞争战略的分析结合美食社交平台发展综合研究；然后根据对实例“饭局”这个美食社交平台分析的结果，针对其问题结合相关理论提出美食社交的战略研究分析；最后结合实例以及美食社交平台战略分析得出美食社交平台的运营策略。

Abstract：With the rapid development of the Internet rapid, economical shared this new term has gradually been known to the public in recent years, this new model of economic development through popular software UBER taxi travel and accommodation AIRBNB software and other software are well known。 From Uber and Airbnb past two years, we can see the feasibility of shared economic and broad market rapidly expanding worldwide。 The emergence of new economic models convenient guide consumers gradually change their consumption habits and behavior。 Clothing, housing as an everyday consumer behavior, is the new direction of economic development model to develop。 Greatly improve the current social and economic level so that demand for improving the diet, while the traditional catering industry need to adapt to the development of many perse needs of consumers。 Therefore, the food and beverage industry of the Internet and shared economic future will be a combination of catering "revolutionary innovation。"

    Firstly, through literature research, presentation sharing relevant economic theory and research status at home and abroad as well as social platforms cuisine, elaborated the research background; followed by analysis on development of food social platforms, marketing and environmental problems, a clear research direction; Porter then combined with the analysis of competitive strategy to develop an integrated social platform cuisine research; and then based on the results of the examples of "dinner" social platform analysis of this food, gourmet proposed strategic research social analysis of their problems related theories; and finally with examples and gourmet social platforms strategic analysis given final conclusion。

毕业论文关键词：  共享经济 ；美食社交平台；战略研究

Keyword: ；Sharing Economy；Gourmet social platform；strategic research

目    录

1。引言 4

1。1研究背景及意义 4

1。2研究内容 4

1。3本文创新点 4

2。文献综述 5

2。1 共享经济相关研究 5

2。1。1国外相关研究 5

2。1。2 国内相关研究 5

2。2 美食社交平台相关研究分析