摘要新媒体平台招聘是在大型网络招聘网站之后兴起的全新招聘方式，本文通过理论分析与问卷调查相结合的方式，在梳理国内外文献及相关专业知识的基础上摘选出可得性评价指标，建立起评价体系，系统地对新媒体平台招聘结果进行评价。将新老媒体招聘进行比较，总结出利用新媒体平台招聘的优点进而分析其有效性。对影响招聘有效性的因素做出假设，并从求职者角度设计问卷进行检验，利用信度分析、描述分析、相关分析做实证研究，从用户体验、雇主品牌、实证研究三个角度分析所得数据，旨在找到有助于网络招聘的因素。最后根据研究结论，对企业今后利用新媒体平台进行招聘提出一些可行性建议，改善招聘效果，提高招聘效率。77567

毕业论文关键字：招聘；招聘平台；新媒体；有效性

The Research on the effectiveness of enterprise recruitment under the influence of new media platform

Abstract The new media platforms are new recruitment channel rise after the large network recruitment website。 The papery combine the theoretical analysis and questionnaire survey, selecting availability evaluation index based on combing the literature at home and abroad and the related professional knowledge。 Thus we establish evaluation system, evaluate the recruitment results of new media platform systematically。 Through the new and old media recruitment comparison, this paper summed up the advantages of using new media platform to recruit, and then analyze its effectiveness。 And we made hypothesis about influence of the effectiveness of recruitment and test them in questionnaire from the job seeker's point of view。 Using reliability analysis, descriptive analysis and correlation analysis to do empirical research, this paper analyzes the data from three perspectives: user experience, employer brand and empirical research, aiming to find out the factors that contribute to the network recruitment。 At last, according to the research conclusion, some feasible suggestions are put forward for enterprises to employ using new media platform to improve recruitment effect and efficiency。

Key words: recruit；recruitment；platform；new media；effectivenes

目录

一、引言 1

（一）研究背景 1

（二）研究意义 1

（三）研究方法与思路 1

（四）研究现状 2

二、理论综述与现状调查 2

（一）招聘理论概述 2

（二）招聘有效性评价体系 3

（三）企业线上招聘现状 5

三、调查问卷与模型设计 6

（一）方法与假设 6

（二）问卷设计 7

（三）样本数据与分析 9

1。样本数据 9

2。结果分析 10

四、结论与建议 19

五、谢辞 21

六、参考文献 22

七、附录 24

一、引言

（一） 研究背景

招聘是企业储备人才资源的核心过程，在数量庞大的人才市场中，如何广发信息、迅速找到与职位匹配的人才是企业面临的重要问题，而企业之间的竞争也使得招聘变得更加困难，因此，选择合适的招募途径是首要程序。