摘    要 在互联网朝着“可移动”、“便携化”方向加速发展的今天，新媒体在大学生群体中应用广泛，已经成为了大学生获取信息以及沟通交流的重要途径，并有着侵袭大学生课堂的趋势。研究新媒体时代下微信公众号对高校大学生的影响，对于高校教育也会起到一定的作用。本文旨在通过对一个具有代表性的微信公众平台后台数据的研究，分析出现如今新媒体时代下微信公众平台对高校大学生的学习及生活的影响，并相应的提出一些简单的对策及措施，以便高校微信公众号更好的发展。89299

    第一部分作为全文的理论基础。从选题背景、国内外研究综述出发，对新媒体时代下国内外学者对于微信公众平台的研究进行理论方面的分析与整理；

第二部分是对新媒体的含义及特征做了简单的研究、分析以及整理，首先，对其含义及特征做了相关的阐述，另外，也对微信公众平台的发展与现如今的高校大学生的特点也进行了分析；

第三部分是通过对《杭州师范大学团委》微信公众平台后台数据分析，大概得出微信公众平台对高校大学生的影响，即：

1。校院文化的传播者，提高了校院新闻传播的效率；

2。校园形象的维护者，保证了校园情怀的延续；

3。校园服务的承载者，扩大了校园服务的范围。

同时，也提出了几点增强微信公众平台影响力的对策，即：

1。增强文章发布的可塑性，加强文章内容的关注度；

2。深入了解学生的真正兴趣点所在，用“投其所好”的方式编辑内容，提高吸引力；

    3。对文章的更新频率做出研究和调整，增强粉丝的活跃度。

In the Internet towards the "mobile", "portable" direction of development today, the new media is widely used in college students, has become an important way for students to get information and communication, and with the invasion trend。 Influence of College Students under the new media era WeChat public number of college students。 For higher education will also play a role。 This paper aims to study the WeChat public platform background data to a representative, analyze and study life today WeChat public platform under the new media era of college students, and puts forward some corresponding countermeasures and measures to WeChat public university will be a better development

The first part is the theoretical basis of the full text, from the background of the selected topic, the research at home and abroad, the new media era, scholars at home and abroad for the study of the public platform for the theoretical analysis and finishing of WeChat;

The second part is the meaning and characteristics of the new media to do a simple research, analysis and sorting, first of all, the meaning and characteristics of the paper, in addition, also to the development of WeChat public platform and the characteristics of college students nowadays are analyzed;

The third part is based on the analysis of the background of the WeChat public platform of the Hangzhou Normal University Youth League, the paper draws the conclusion that the influence of the WeChat public platform on College students:

The spread of the school culture, improve the efficiency of the school news dissemination;

The maintenance of the image of the campus, to ensure the continuation of campus feelings;

The bearer of the campus services, expanding the scope of Campus Services

At the same time, it also puts forward some countermeasures to enhance the influence of  WeChat's  public platform:

1 enhance the plasticity of the article, enhance the attention of the content of the article;