摘 要：在全媒体时代，科技的发展催生了新的阅读载体，掌上阅读机、手机、电脑等移动设备进入了人们的视野，数字阅读也开始为公众所接受。大学生是阅读人群的主力，相对其他群体而言，他们更容易接受数字阅读。因此，针对大学生数字阅读行为的研究十分必要。本文紧密结合大学生数字化阅读现状，通过调查问卷获取数据来分析全媒体时代大学生数字阅读行为的特点。对传统阅读与数字化阅读背景下大学生的阅读行为进行比较分析，了解大学生的阅读特点、阅读能力和阅读需求。针对特定的读者群，高校图书馆应该从优化资源结构，构建多功能阅读空间，加大数字资源的引进力度，加强图书馆学术文献资源的数字转化和共享服务等方面提出大学校园引导和推广大学生数字阅读的策略。92889

毕业论文关键词：全媒体，大学生，数字阅读，调查研究

Abstract：In all media era, the development of science and technology has spawned a new carrier of hand held reader, mobile phone, computer and other mobile devices into people's vision, digital reading began to be accepted by the public。 College students are the main force for reading, and they are more likely to accept digital reading than other groups。 Therefore, it is necessary to study the digital reading behavior of College students。 Based on the current situation of College Students' digital reading, this paper analyzes the characteristics of College Students' digital reading behavior through the questionnaire data。 To compare and analyze the reading behavior of College Students under the background of traditional reading and digital reading。 To understand the reading characteristics, reading ability and reading demand of college students。 According to a special group of readers, university library should put forward the strategy of guiding and popularizing college students’ digital reading on campus from the aspects of optimizing resource structure, constructing multifunctional reading space, increasing the introduction of digital resources, strengthening the digital transformation of academic literature resources in libraries and providing shared services。源F于K优B尔C论V文N网WwW.youeRw.com 原文+QQ752^018766

Keywords：all media, college students, digital reading, investigation and research

目  录

1  引言 4

2  大学生数字阅读现状的调研 4

2。1  问卷的设计 4

2。2  基本调研情况 5

3  大学生数字阅读的需求分析 5

3。1 数字阅读成为大学生的一种重要阅读途径 5

3。2  数字阅读方式的多样化 6

3。3  数字阅读内容的多样化 7

3。4  数字阅读时间和地点的灵活化、多元化 7

4  培养大学生数字阅读的策略 8

4。1  提高大学生数字阅读能力 8

4。2  加强数字资源知识产权意识，理解付费阅读 9

4。3  学校图书馆建设 10

结  论 12

参考文献 13

致  谢 14

附  录 15