摘要:后电影产品的开发是电影产业链上的重要环节,即使电影下线,后产品的开发能够继续为电影商带来源源不断的效益。聚焦中国后电影市场,明显存在观念淡薄(票房至上)、法制不全(盗版猖獗)、经验匮乏等不足,导致国内后电影市场发展缓慢。今天,中国电影逐步融入到全球电影产业链的循环中,后电影市场开发已然成为中国电影商创造利益中不可忽视的一个环节。本文介绍了中国电影行业的发展现状及后电影后产品的发展历程,主要分析现今我国电影后产品的开发模式,主要的后产品开发项目包括录像带、DVD、原声唱片、电影海报、音乐、小说、形象产品、主题公园、影视旅游等。文中还提及了互联网络的到来对后产品开发的影响,总结中国电影后产品在开发中存在的一些问题,并提出自己的建议。21921 毕业论文关键词: 后电影产品;产业链;开发模式
Derivatives’ development after China's film industry chain is analysed
Abstract:Movie derivatives’ development is an important link of the film industry chain. We can see, even if the movie offline, movie derivatives’ development can continue to bring a steady stream of benefits for film makers. Focusing on the Chinese film market, obvious weak concept (first) exists, the legal system is not complete (piracy), experience lacks that can lead to the development of the domestic film market slowly Today, the Chinese film gradually integrated into the global film industry chain cycle. The development of the film derivatives’ market has become a link for Chinese movie producers to create interest that can not be ignored.This paper introduces the development status quo of China's film industry and the development of movie derivatives.It mainly analyzes the movie derivatives’ development mode including video, DVD, after the original records, movie posters, music, novel, image products, theme parks, movie and TV tourism and so on. It also mentioned the influence of Internet on the Movie derivatives and summarized some of the problems existing in the development of Chinese film derivatives,and puts forward on my own suggestions.
Keywords: Movie Derivatives; The industry chain; Development mode