摘要：随着进入21世纪，我国人口的老龄化快速加剧，这对于未富先老的中国来说无疑是一个巨大的挑战，然而它既是挑战也是机遇，庞大的银发人口的消费需求催生出一个新的市场即银色市场，而一个新的产业—银色产业也孕育而生。银色产业的发展对于我国缓解人口老龄化困境有着积极的作用，尤其是其中的重头戏—养老服务对于我国缓解家庭养老压力有着积极效应，并且银色产业的发展在一定程度能够缓解我国的就业压力。政府、企业对于银色产业也是相当重视，政府也出台相关政策来支持银色产业的发展，但发展速度还远远不及人口老龄化的速度。相关企业虽然被银色市场巨大的利益所吸引，然而却过早的投入高端产品而不接地气。因此我国银色产业的发展依旧有着很多的困难，而将银色产业做好，让养老服务及产品真正能够服务到人民群众则是重中之重。90142

   银发人群依旧有着自身特有的对于养老服务及产品的消费需求，而了解他们的需求则成为银色产业良好发展的一个关键点。因此本文通过发放调查问卷了解20—60岁人群未来对于养老服务及产品的消费需求，该年龄段依旧愿意居家养老，而且认为个人经济情况、生活成本、生活方式、社会保障制度等因素会影响个人的养老选择，而且该年龄段人群对于家庭服务、娱乐休闲、医疗保健等方面的服务和产品有着极大的需求。未来多样化的需求势必会让我们的银色市场、银色产业更加的丰富多彩。

Abstract：With the rapid increase in twenty-first Century, the aging of our population, this is undoubtedly a huge challenge for the not rich first old Chinese, however it is a challenge and an opportunity, a huge population of silver demand spawned a new market that is the silver market, and a new industry - silver industry is born。 The development of the silver industry for our country to relieve the aging population situation has a positive role, especially the key - pension services to ease the pressure of family pension in China has a positive effect, and the silver industry can relieve the employment pressure in a certain degree。 The government, enterprises are also quite concerned about the silver industry, the government has introduced policies to support the development of the silver industry, but the pace of development is far less than the rate of population aging。 Although the relevant enterprises are attracted by the huge interests of the silver market, but it is too early to invest in high-end products and not ground gas。 Therefore, the development of China's silver industry still has a lot of difficulties, and the silver industry to do a good job, so that pension services and products can really serve the people is the top priority。

Silver haired people still have their own unique pension services and consumer demand for products, and understand their needs has become a key point in the development of the silver industry。 Therefore this article through the questionnaire of 20 - 60 year olds for future pension services and products of consumer demand, the age is still willing to support at home, and that personal economic conditions, the cost of living, life style, social security system and other factors will affect the choice of personal pension, but also has a great demand of the aged people for family services, entertainment, health care and other services and products。 The future persification of demand is bound to make our silver market, silver industry is more colorful。

毕业论文关键词：银色产业;养老服务及产品;需求;发展

   Keyword：Silver industry; pension services and products; demand; development

目录

第一章    引言………………………………………………………………………………。。。4