我国网络银行的发展对策研究+SWOT分析
毕业论文关键词：网络银行；发展现状；发展对策
The development of the network bank in our country and its impact on the banking sector
Abstract: In 2014,the news of alibaba will bid for hosting the pure network bank - bank of all caused the great interest in the concept of network bank.With the development of economic and technological,all aspects of the human social and economic life is undergoing profound changes,as a product of the Internet industry and finance combination,Internet banking has become an important symbol of economic globalization,but also pointed out the direction for the development of banking business.The development of the network bank in our country has begun to take shape,and its economic benefit and social benefit has been emerging,basically form the competitive landscape that make state-owned Banks,small and medium-sized joint-stock Banks and foreign Banks as the main body,but there are still many problems in the domestic Internet banking business development.While foreign network banks has long development history,solid foundation,their concept of network technology upgrades rapidly and develop rapidly.At the same time,the penetration of foreign Banks for RMB business make to competeition for the Chinese market more competitive.In order to change the present situation and has scooped the top prize in the competition,the key problem is to update the management idea and Innovative business.based on this the paper research and analyzed the foreign network bank business success experience,and focuses on analyzing the cause of the failure of the bank of China that the network bank is not mature,and the key of the success of the network bank,icbc Internet banking,put forward targeted strategy to our the network bank.
Key Words：network bank ；current situation of the development ；development countermeasures
目录
一、绪论 1
（一）研究背景 1
（二） 研究的目的和意义 2
（三）文献综述 2
二、网络银行发展概况 4
（一）网络银行基本定义 4
（二） 网络银行的特征 4
（三）网络银行的模式 5
（四）网络银行与传统银行的异同比较 6
三、国外网络银行的发展分析 7
（一）国外网络银行的发展现状 7
（二）国外网络银行发展的经验介绍 9
四、我国网络银行发展的发展分析及对策研究 10
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