摘要21世纪的今天,每一个人都享受着多元化的生活。信息技术的不断进步,让人们的生活更加多姿多彩。随着网络技术提高,人们的生活方式也发生了改变。现在大家更多使用QQ、微信等社交软件聊天,而减少了使用短信、语音通话;现在我们在网上购物,减少了对实体店购物的需求;现在大家更多地使用手机进行购物后的支付、水电等费用的缴纳,随时随地——移动支付。数据显示,2014年7、8、9三个月份国内的移动支付交易额规模高达20000多亿,环比增长超过25%。2015年春节,微信推出了抢红包活动,仅仅除夕一晚,就有2亿张银行卡绑定了微信钱包,支付宝花了8年时间才达到这一高度。很明显,消费者越来越依赖移动支付。移动支付产业与传统支付产业形成了新的竞争。以上两组数据都是惊人的,而从这两组数据中,本文认为移动支付市场远远没达到饱和,随着网络技术的进步,商业模式的创新,互联网行业的发展,移动支付仍然有着巨大的发展潜力。本文将从移动支付的发展现状、发展的优势及存在的问题、商业模式、应用及趋势几个方面进行研究,从而探讨移动支付的发展潜力。45669 毕业论文关键词:移动支付; 电子商务; 发展潜力
Abstract
The 21st century, everyone enjoyed a persified life. Advances in information technology, to make people's lives more colorful. As network technology to improve people's way of life has also changed. Now we use more QQ, micro letters and other social software chat, and reducing the use of SMS, voice calls; now we are in online shopping, reducing the demand for store shopping; now we pay more to use the phone after shopping, pay utilities and other expenses, anywhere - mobile payments. Data show that in 2014 three month 7,8,9 domestic scale mobile payment transactions up to 20,000 more than one billion, growth of over 25%. 2015 Spring Festival, launched a grab red micro-channel activity, only one night New Year's Eve, there are 200 million bank cards to bind the micro-channel purse, Paypal took eight years to reach this height. Clearly, consumers are increasingly dependent on mobile payments. Mobile payment industry and traditional payment industry to form a new competition. More than two sets of data are alarming, and data from the two groups, we believe that mobile payment market far from saturation, with advances in network technology, business model innovation, mobile payment still has great potential for development. This article from the mobile payment development status, advantages and problems, business models, applications and trends in the development of several aspects of research, so as to explore the potential of mobile payments.
Key words: Mobile Payments;E-commerce;Development potential
目 录
摘 要Ⅰ
AbstractⅡ
一、引言.1
㈠选题的目的和意义.1
㈡文献综述.1
㈢研究思路.2
二、移动支付的基本介绍.2
㈠什么是移动支付.2
㈡移动支付发展历程.2
三、移动支付的现状分析.3
㈠移动支付在国外的现状分析.3
㈡移动支付在国内的现状分析.4
四、移动支付的优势.4
㈠ 用户数量巨大...4
㈡ 网络时代的环境适合移动支付发展...5
㈢ 电子商务等商业模式的繁荣发展...6
五、移动支付发展过程中存在的不足及改进建议.8
㈠ 移动支付发展过程中存在的不足...8
㈡ 移动支付的改进建议...9
六、移动支付的发展前景.10
㈠ 巨大的潜在客户群...10
㈡ 移动支付的发展趋势11 参考文献..12
致 谢..14
网络时代的移动支付
一、引言
㈠ 研究意义与目的
移动支付是个人或者单位通过手机等移动终端购买产品或者服务,并且直接或者间接的向第三方支付平台发送支付指令,实现资金从个人账户转移到商家账户,从而完成购买行为的支付手段。2009年以来,国内的移动支付产业发展势头迅猛,移动支付对传统支付产生了猛烈的冲击。