摘要日益成熟的电子商务产业以及不断融合发展的互联网和通信技术，“第五个技术周期”即移动互联网应运而生，这也使得传统的移动通信产业出现颠覆性的改变。而基于移动终端的移动电子商务也在我国日益兴起。但较于传统的电子商务行业，我国移动电子商务还处于初级阶段，产业链整合方面依旧存在一系列问题。本文通过围绕我国移动电子商务产业链整合中的五大要素——用户、服务商、供应商、运营商以及政府，进行产业链整合创新模式探索。利用灰色关联度分析，找出这五大要素之间的相关联系，同时提出其内在关系模式——“2+2+1”模式。并着重探究这一模式中五大要素处于运营商-供应商-政府-用户-服务商重要性大小排序的状态下，才能平衡发展移动电子商务，使产业链整合达到最优效果。47483

Along with electronic commerce industry increasingly mature in Chain and integration of the development of communication technology and Internet technology. “The fifth technology cycle” that the mobile Internet has produced, making a subversive change in the traditional mobile communication industry. Mobile e-commerce based on mobile terminal is also increasingly arisen. The domestic mobile e-commerce is still at the primary stage, compared with the traditional e-commerce industry. For the integration of industry chain, existing a series of problems. In this paper, we explore the model of integration and innovation of industrial chain, by around the five elements of the integration of mobile e-commerce industry chain in China, users, service providers, suppliers, operators and government. At the same time, putting forward the internal relation mode ---“2+2+1”mode, using the grey correlation analysis, to find out the relationship among these five elements. And focuses on exploring the five elements of this model, can develop the mobile e-commerce balanced in the importance ranking state that Operator-Supplier-The government-User-Servicer, the integration of industrial chain to achieve optimal effect. 

毕业论文关键词：移动电子商务； 产业链整合； 灰色关联度；“2+2+1”模式

Keywords: mobile e-commerce； the integration of industry chain；grey correlation analysis ；’2+2+1’model

目录

摘 要 2

1．引言 4

1.1研究的背景及意义 4

1.2研究的基本内容 4

1.3待解决的问题 5

1.4研究方法 5

2．参考文献 6

2.1国内移动电子商务发展概述 6

2.2移动电子商务产业链研究 6

2.3产业链整合相关性研究 7

2.4目前研究存在的问题 7

3．产业链整合创新的理论分析 9

3.1我国移动电子商务市场发展分析 9

3.2国内移动电子商务产业链整合研究 11

3.3移动电子商务产业链整合创新因素研究 12

4．基于产业链整合的模型研究 15

4.1．灰色关联度分析模型的构建 15

4.2．五大要素关联效应分析 15

4.3．“2+2+1”模式 19

5．结束语