摘要在全球经济一体化的背景下，随着我国经济的高速发展和科技的日益进步，跨境电子商务超越传统对外贸易成为我国对外贸易新的增长点和发展趋势。纵观当今国内形势，金融危机的波及，市场经济的变化莫测，价格的上下波动，在这样的经济的形势下，我国跨境电子商务的投资环境亟待完善。此时，结合投资环境理论对我国跨境电子商务的投资环境进行分析研究并针对其中的问题的问题作出相应的对策成为当前必要之举。61293

本文从跨境电子商务的概述与其在中国的发展出发，结合投资环境的理论进行分析，进一步从政策环境、经济环境、技术环境三个层面对跨境电子商务的投资环境、跨境电子商务与普通电子商务之间的对比区别和我国跨境电子商务的投资环境中存在的问题进行深入研究探析。最后，综合研究成果得出改善我国跨境电子商务的投资环境的三条对策。

【毕业论文关键词】跨境电子商务 投资环境 评价体系 方法 问题 对策

Research on The Investment Environment of Cross Border E-commerce in China

Abstract In the context of global economic integration, with the rapid development of China's economy and the increasing progress of science and technology, cross-border e-commerce beyond the traditional foreign trade has become a new growth point and development trend of China's foreign trade. Taking a panoramic view of the current domestic situation, the financial crisis spread, the vagaries of the market economy, price fluctuations, in this economic situation, cross-border e-commerce in China's investment environment needs to be improved and perfected. At this time, combined with the investment environment theory to analyze the investment environment of cross-border e-commerce in our country and to make corresponding countermeasures to the problems of the investment environment.

From the cross-border e-commerce overview and development of combined with the theory of investment environment analysis, further from the policy environment, economic environment, technological environment three layer facing the problem of cross-border e-commerce investment environment and China's cross-border electronic commerce investment environment in the presence of in-depth study of. Finally, the comprehensive research results can improve the investment environment of cross-border e-commerce in China.

【Key words】Cross-Border; E-commerce Investment Environment; Evaluate system; Measure; Issues; Countermeasures

目录

1绪论 1

1.1研究的背景 1

1.2国内外的研究现状 2

1.3研究的目的和意义 2

2跨境电子商务的概述及其在中国的发展 2

2.1 跨境电子商务的概述 2

2.2 跨境电子商务在中国的发展 3

3投资环境的概念及其评价方法 4

3.1投资环境的概念 4

3.2投资环境的评价方法 5

4跨境电子商务与投资环境 6

4.1中国跨境电商对投资环境的需要 6

4.2普通电子商务与跨境电子商务投资环境的对比分析 7

4.3跨境电子商务投资环境评价体系 8

4.4我国跨境电子商务投资环境实际水平 9

4.4.1 我国跨境电子商务的政治环境水平