大学生网络消费行为利弊分析+文献综述
关键词：大学生；网络消费；消费观；时间控制；资金管理。Abstract
Network development matures changes continually living habit of human. The emergence of Internet consumption, in particular, gets a new style of consumption for the consumer. College students in network consumption become increasingly importance, however due to the particularity of college students themselves and The emergence of Internet consumption product itself determines the combination is bound to cause many problems, this article through the analysis of the advantages and disadvantages of college students' consumption behavior to find out the problem, from a personal point of view, college students have certain problem about time and consumption funds management, student can not arrange reasonably time and effective use the consumption funds. no independent economy, college students themselves have no fixed income, the value is not fully mature, which makes the college students are easy to be misled by other bad consumption idea, it hinders the healthy development of the network consumption. In order to solve these problems, college students should know what is their real demand, so as to enhance web search efficiency, second, the funds should have a complete plans to take full advantage of it.
Keywords：College student; Network consumption; The value of consumption; Time management; Fund management.
目录
一、大学生网络购物现状 5
（一） 大学生网络消费特点 5
二、大学生的消费动机和消费行为利弊及影响因素分析 7
（一） 动机理论概述 7
（二） 大学生网络消费的类型 8
（三） 大学生网络消费的影响因素 8
1、 社会因素 8
2、 学校因素 9
3、 家庭因素 10
4、 大学生自身影响因素 10
（四） 大学生消费行为利弊分析 10
三、引导大学生形成合理的消费模式和适度的消费观 12
（一） 消费管理 12
（二） 改善外部环境以促进大学生网络消费的优化 13
1、 形成良好的消费观念 13
2、 家庭作用 13
3、 学校作用 14
4、 自身认识作用 14
四、 总结 15
致谢 16
参考文献 17
一、大学生网络购物现状
（一） 大学生网络消费特点
乐于接受新鲜事物的大学生无疑是网络消费的主力军，作为中国消费市场的年轻力量，大学生网络消费的数量正在不断攀升。以下是大学生网络消费的一些特点，分别是网龄长，上网时间长，消费产品多样化。
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