摘要：展览业作为带动二十一世纪经济发展的新兴的服务行业，对于社会和经济的发展影响范围极广，与其他行业的关联程度很高。作为一个展会的主办方想要举办一个成功的展会需要汇集大量的信息流、商品流、技术流和人才流，随着科技的发展和互联网技术的普及，本次展会的组织者意识到，科技信息的传播对专业参展商和专业观众在传播信息与招展招商数量上的重要性。若想在在同行业的会展活动中取得诸方面比较优势，提升自身的综合实力，便需要重视科技信息传播的作用。科技信息传播的意思即为在各种行业的传播方面运用各类科技信息传播的手段来将传播的效果做到最优的方式。此篇论文的出发点是探寻科技信息传播对于展会主办方造成传播效果影响的规律，以此帮助展会的主办方探寻出最合适的科技信息传播手段，以便展会主办方对于会展行业内的专业观众，参展商进行信息传播的时候，可以选择出最恰当的传播方式与传播的媒介，利用最少的资源，达到最优的传播效果。71345

毕业论文关键词：展会主办方；科技信息传播；传播方式；传播效果

Abstract: As an emerging service industry that drives economic development in the 21st century, the exhibition industry has a very wide range of social and economic development and is highly correlated with other industries. As a sponsor of a show want to hold a successful show need to bring together a lot of information flow, commodity flow, technology flow and talent flow, with the development of science and technology and the popularity of Internet technology, exhibition organizers aware of scientific and technological information for Attract the importance of professional exhibitors and professional visitors. If you want to take part in the same industry in the exhibition activities to achieve comparative advantages, enhance their overall strength, we need to pay attention to the role of science and technology information dissemination. The meaning of scientific and technological information dissemination is the use of various types of science and technology information dissemination in the dissemination of various industries to spread the effect of the best way to achieve. The starting point of this paper is to explore the spread of scientific and technological information for the organizers of the spread of the impact of the laws of the law, in order to help the organizers of the exhibition to find the most appropriate means of scientific and technological information for the exhibition organizers for the exhibition industry professional audience, Exhibitors for information dissemination, you can choose the most appropriate way to spread and dissemination of the media, using the least resources to achieve the best communication effect.

Key words: Exhibition organizers; science and technology information dissemination; transmission mode; communication effect

目    录

摘要 1

一、绪论 2

（一）研究背景 2

（二）研究意义 2

（三）研究综述 3

二、目前展会主办方科技信息传播的现状及特点 6

（一）目前展会主办方科技信息传播的现状 7

（二）目前展会主办方科技信息传播的特点 1

（三）目前展会主办方科技信息传播的分析 1

    1、优势 2

    2、劣势 2

    3、发展策略