摘要：中国会展行业在短短几十年中得到了蓬勃发展，为中国经济做出了积极贡献。会展活动是一个展商与展商之间、展商与观众之间相互交流科技信息，展示最新科技产品以及交易科技成果的舞台。其中参展商又是这个舞台中一位重要的舞者，作为科技信息的传播者，他们创造出新的科技，并通过各种方式传播给受众，以达到促成交易或者普及科技的目的。本课题通过走访上海15场展会，对参展商进行问卷调查，随后再对问卷进行整理和分析，从而得出科学、可靠的结论。77909

研究结论：参展商的企业年龄、资产规模和所属的行业性质均会影响参展效果，即都会影响参展商对科技信息的传播。

毕业论文关键词：会展活动、参展商、科技信息传播、参展效果、满意度

The analysis of the Influence of Exhibitors 

in Different Exhibitions on Communication of Sci-tech Information

Abstract:     In the past several decades, convention-exhibition industry in China has had a rapid and round development, which has contributed to China’s economy largely。 Exhibition serves as a stage which is used to show and trade the newest Sci-tech products with each other and share Sci-tech information。 As the provider of information, exhibitors which are an important part of an exhibition create new high-tech products and provide them to the visitors in various ways to achieve the goal of trading or popularizing the science technology。 After gaining questionnaires of exhibitors in 15 exhibitions on site, I reorganized and analyzed the obtained data to have a scientific and reliable conclusion。

The conclusion as follows:

     The exhibitors’ ages, assets and industries have an influence on the effect of exhibiting。 In other words, the three factors can affect the communication of sci-tech information。

Key words:

   Exhibition, Exhibitor, sci-tech information communication, the effect of exhibiting, Satisfaction rate。

引言 1

一．绪论 2

（一）研究目的和意义 2

（二）课题的研究现状和发展趋势 2

（三）主要研究内容 3

二．调查问卷分析 4

（一）调研概述 4

（二）数据分析 4

1。1参展商对参展效果的总体满意度情况 4

1。2是否计划明年继续参加此展会分布情况 4

1。3参展效果的具体项评估 5

2。1企业性质的分布情况 6

2。2根据调查问卷的数据，整理出企业性质与相对应的满意度 6

3。1企业年龄的分布情况 7

3。2根据调查问卷的数据，整理出企业年龄及其对应的满意度 7

4。1企业资产规模的分布情况 8

4。2根据调查问卷的数据，整理出企业资产规模及其对应的满意度 8

5。1企业所属行业的分布情况 9

5。2根据调查问卷的数据，整理出参展商所属行业类型及其对应的满意度 9

三．结论 11

四．参展企业传播科技信息的对策建议