企业客户信用管理系统CRM研究+文献综述
将企业的信用管理与计算机信息化结合起来，整理规范出一套科学实用的管理流程，以系统的形式简化、实体化管理，为企业的客户决策提供决定性的可靠的科学依据。这样的客户信用管理信息系统的实现对企业的客户信用管理的普及化、规范化、深入化起重要作用。所以，本毕业论文以研究企业客户信用的管理系统化研究为目标，将当前企业信用管理方法与信息系统结合起来，研究出具体的适合企业的客户信用管理系统模式。20181
关键词：客户信用；管理系统；信息化
Research on customer credit management system in Enterprise
Abstract: the customer credit management significance of enterprises is to effectively improve quality of customer. Standard credit management companies to give more than the market average credit limit and credit period on good credit status of enterprises. But for the poor credit status of customers, it is cash or credit to smaller and shorter credit period. On the client, which already exists the problem of capital turnover, in the enterprise does not grant financing opportunities, will gradually withdraw from part, the part is to see the credit status of customers, the better to get more favorable credit environment, change the credit status of the enterprise, and ultimately will have a stable trustworthy customer group, the image of the enterprise will be greatly improved. The enterprise, is the improvement of the living environment, is a development of enterprises play a role in promoting long-term favorable factors. With the increasing development of economy and the Chinese China foreign investment, industry competition is becoming increasingly fierce, in order to keep the invincible position in the market competition and reduce business risks, enterprises need to credit management becomes more and more urgent.
The credit management and computer information enterprise combination, code a set of scientific and practical management process, in a systematic form simplified, entity management, provide decisive reliable scientific basis for enterprise customer
decision. Realization of customer credit management to the enterprise's popularization, standardization, development plays an important role in customer credit management information system of such. So, based on the research of the management system of enterprise customer credit as the goal, the current methods of enterprise credit management and information system together, work out the suitable mode of customer credit management system of enterprises.
Keywords: customer credit; management system; promotion of information technology
目录 1
一、绪论 1
（一）课题研究的目的与意义 1
（二） 课题研究的现状和发展趋势 1
1、研究现状 1
2、发展趋势 2
二、客户信用管理系统基本模式概述 3