Research on Accounting Culture of Commercial Bank under New Normal
Abstract As the economy gradually fell from an average annually growth of 10% to 7% of slow growth, China is gradually moving from the "old normal" into the "new normal" economy transition, facing macroeconomic downside, small and medium commercial banks grew up and the influx of financial institutions and emerging challenges, traditional business had to make quick and effective changes。 Accounting culture as an important part of corporate culture can regulate employee behavior in the nurture and help commercial banks to better carry out industrial restructuring and upgrading。 This paper describes the concept of the "new normal", "accounting culture", analyzes the banking sector in the new normal accounting background necessity of constructing culture, and Bank of Communications, for example, analyze the current traffic CCB accounting culture and the problems proposed for the existing problems in the system construction mainly to regulatory supervision of accounting personnel; personnel development, supplemented by cultural constraints accounting practices in order to advance the construction of cultural accounting advice。
Keywords: New normal; Accounting culture;Commercial Bank