摘要：随着经济的不断发展，风险评估的工作也在日益的强化。风险评估作为发展至关重要的环节，不论是企业、银行还是整个金融市场都不可避免的要进行风险评估，风险一定程度上决定了投资的方向、资金和收益。我国当前经济都在不断地增长，尤其在传媒领域，传媒业虽然不是新型产业，但是新传媒业的出现也给我国的经济起到很大的作用。要想进一步了解我国传媒业的发展就要从财务指标出发了解传媒业面临的风险问题。本文首先从财务风险和传媒业的相关定义出发，基本了解财务风险和传媒业的理论知识，其次从上市公司财务风险的评估特征和评估不足之处分析我国对财务风险评估的整体概述，然后建立财务指标体系，通过公司财务报表选取10家传媒业上市公司的财务指标根据综合分析法分析传媒业的财务风险。最后根据综合分析法得出最终的结果，提出合理化建议。76893

毕业论文关键词：财务风险 风险评估 评估指标 

  Shanghai and Shenzhen Stock Market in our Country Media Industry Iisted Company Financial Risk Assessment Study

Abstract:With the continuous development of economy, the risk assessment work have also been strengthened。 Risk assessment as a development the crucial link of both companies, Banks and financial markets are inevitable to conduct risk assessment, risk to a certain extent determines the direction of investment, capital and income。 China's current economy is in constant growth, especially in the field of media, the media industry is not new industry, but the emergence of new media also play a large role to our country's economy。 If you want to further understand the development of the media industry in China will be based on financial indicators to understand the risks of the media industry。This paper from the financial risk and the related definitions of the media industry, a basic understanding of financial risk and the theory of the media industry knowledge, secondly from listed company financial risk assessment of the characteristics and assess deficiency analysis the overall summary of the financial risk assessment in our country, and then set up financial index system, through the company's financial statements to select 10 media industry comprehensive analysis the financial indicators of listed companies according to the analysis of the financial risk of the media industry。According to the comprehensive analysis it is concluded that the end result, and puts forward reasonable Suggestions。

    Key Words: Financial risk  The risk assessment  Indicators of risk 

目录

一、绪论 - 1 -

（一）研究背景和意义 - 1 -

（二）相关文献综述 - 2 -

二、 我国传媒业和财务风险评估相关理论 - 3 -

    （一）传媒和传媒业的定义 - 3 -

（二） 财务风险概述 - 5 -

三、传媒业上市公司财务风险评估现状 - 6 -

（一） 我国上市公司财务风险评估的基本方法 - 6 -

（二）我国上市公司财务风险评估不足之处 - 7 -

四、我国上市公司财务风险评估指标体系及评估方法 - 9 -

（一）评估指标体系 - 9 -

（二）财务风险评估的方法 - 10 -

（三）评价结果 - 11 -

五、提升传媒业上市公司财务风险的建议