摘要投资额度大、项目持续时间长、区域影响强、受政策法规影响巨大是房地产投资项目的四大特征，也恰好是这些特征使得房地产行业的投资行为具有较强的不确定性，并面临较大的风险。因此，在房地产项目投资前应当对拟建设项目的可行性进行全面、系统地研究，从而确保房地产企业能够做出相对科学的决策，降低其投资风险。一个房地产项目的投资价值如何，怎样投资能够取得更大的经济效益，是房地产投资项目可行性研究理当得出的结论。另外，能够正确评估出拟建设项目的潜在开发风险和预期投资收益，综合考虑项目的社会经济前景，从而得出项目投资可能成功率的展望，也是对一个优秀的可行性研究报告提出的要求。84059

本文将以苏宁SZ项目为例，综合运用多种论证方法，包括定性及定量分析相结合、静态分析和动态分析相结合等，主要的关注点集中在苏宁SZ房地产投资项目的财务可行性研究上。同时在财务分析的基础上，预测项目相关不确定性，确定项目未来可能面临的各种风险，并提出部分建议，以期达到为苏宁置业公司的项目投资决策提供参考依据的作用。

毕业论文关键词  房地产投资  财务可行性  财务评价

毕 业 论 文 外 文 摘 要

Title    The Feasibility Study on SZ Project of Suning Real  Estate Company                                           

Abstract Massive investment, projects of long duration, regional impact of strong, huge real estate investment policies and regulations influence the four characteristics of the project, also happens to be this feature makes real estate investments with a strong sense of uncertainty, and are at greater risk。 Therefore, in front of a real estate project investment feasibility of proposed construction projects should be comprehensive, systematic research, thereby ensuring that real estate companies make scientific decisions, reduce their investment risk。 How the value of an investment in real estate projects, what investments to achieve greater economic benefits, is the conclusions of the feasibility study of real estate investment projects should be。 In addition, be able to properly assess the potential development of a construction project risk and expected return on investment, considering the socio-economic prospects of the project, and project success rate of investment prospects, as well as a good feasibility study request。

This article uses Suning SZ project as an example, and uses a variety of methods, including qualitative and quantitative analysis, static analysis and dynamic analysis such as, main focus on Suning SZ real estate investments on the financial feasibility of the project。 Also on the basis of financial analysis, predicting project-related uncertainty, determine the possible future risks facing the project, and put forward some of the proposals in order to provide reference for Suning home buyers with their investment decisions。

Keywords  Real estate investment project, The financial feasibility study, Financial evaluation

目   次

1  绪论 1

1。1  研究背景及意义 1

1。2  研究方法及内容 2

1。3  本文结构框架 3

2  理论概述 4

2。1  房地产投资的概念 4

2。2  房地产投资的特征 4

2。3  房地产投资项目财务可行性研究的内容 5

2。4  房地产投资项目财务可行性研究的程序 6

2。5  国内外文献回顾 7

3  房地产投资项目财务可行性研究体系 10

3。1  数据估算体系 10