中国元素服装品牌网络交易平台的研究
毕业论文关键词：中国元素；传统服装；销售
Research Chinese element clothing brand network trading platform
Abstract:Since China has joined WTO, the degree of integration with the world economy is rapidly increasing, and facing the pressure from the open market. Therefore, we should further expand the opening to the outside world, by attracting foreign investment to accelerate the pace of industrial structure adjustment, and strive to build the industrial structure and the operation of the open economy system to adapt, to improve the international competitiveness of China's industries. Firstly, FDI and the adjustment of industrial structure theories, study foreign direct investment and industrial structure present situation and utilization in China; focus on foreign direct investment and China's three industrial added value and contribution of the basis of the empirical analysis, the foreign direct investment and industrial structure, phase change, then the system analysis of foreign direct investment to promote the general mechanism, the adjustment of industrial structure in China specific pathways; thus it is not difficult to export of foreign direct investment on the industrial structure adjustment of China's contribution and the insufficiency and the introduction of foreign investment in China's industry oriented and corresponding countermeasures.
Key words：Chinese elements; traditional clothing sales
目录
一 、绪论 5
（一）研究背景 5
（二）研究目的及意义 5
（三）理论基础与研究现状分析 6
1、理论基础 6
2、研究现状 7
二、中国元素服装网上交易平台的相关概述 10
（一）中国元素服装品牌的定义及分类 10
1中国元素服装的定义 10
2中国元素与服装设计的巧妙融合 10
（二）中国元素服装品牌网络交易平台经营的内容 11
（三）中国元素服装品牌网络交易平台的特点 12
三、中国元素服装行业电子商务交易平台的发展现状 12
（一）品牌商务网站的立意偏差 13
（二）网络经营环境的不成熟 13
（三）虚拟空间构建的不完善 14
（四）经营模式单一，易被复制 14
（五）支付安全感低，物流配送不及时 14
四、中国元素服装行业电子商务交易平台的发展方向 15
（一）在整个服装行业当中发展电子商务 15
（二）在服装行业企业应用当中发展电子商务交易平台 16
1行业电子商务平台是一个专业化、垂直化的平台 16
2 行业电子商务平台有自己的核心业务 16
3降低成本 16
4建立行业联盟 16
五、对我国中国元素服装网络购物平台的发展建议 17
（一）把握虚拟空间，运行网络能力 17
1搜索引擎广告 17