摘要世界上对于体育产业的定义仍然没有一个明确的界限。中国体育产业的增长速率却在2006年的近0.1%的增速提高到了2014的0.52%，这标志着中国体育的发展正在加速增长。根据数据表明，中国一些经济发达地区的体育产业的发展水平已经接近一些西方发达国家上世纪九十年代的发展水平。这意着，中国未来几年的体育产业发展潜力不可估量。重大体育赛事的举办对体育产业的发展有着不容小觑的推动作用。浙江作为中国的一个经济发达地区，在接棒2022年亚运会的同时，同时迎来了机遇和挑战。58526

体育产业的发展受到多方面的影响和制约。亚运会的举办也会促使杭州出台不少应对政策和举措，这些方方面面都影响着影响体育产业的因子变化，从而对浙江这个举办地的体育产业造成了一定的影响。

事件是有理可循的，事物的变化是遵从规律的。本文先通过含义的方式寻找出了影响体育产业的直接影响因子，通过对直接影响因子的分析寻找到了间接影响因子。并且建立了一个新型的符合本文的模型，分析出了影响体育产业的其他众多因子。同时，着重描述了这些因子在体育产业中扮演的角色，即为什么这个因素是体育产业的影响因子的原因。然后，通过对这些影响因子的归总和分类，在文章的最后描述了杭州亚运会对浙江体育产业的影响。最后，得出结论，做出一些举办建议，以期杭州能够更好的举办亚运会。

毕业论文关键词：体育产业；亚运会； 因素分析；影响

 Abstract For the definition of sports industry is still no clear boundaries in the world. The growth rate of China's sports industry has increased from nearly 0.1% growth rate in 2006 to 0.52% in 2014, which marked the development of sports in China is accelerating. According to the data show that the level of Chinese sports industry in some economically developed regions has been close to the level of some of the Western countries’ development in the nineties of last century. This means that in the next few years, China's sports industry development potential is immeasurable. Holding major sports events plays a role in the development of the sports industry which can not be underestimated. Zhejiang, as one of China's economically developed areas, in taking over the Asian Games in 2022, along with opportunities and challenges at the same time.

Development of sports industry is subject to many influences and constraints. Asian Games will also encourage the introduction of many policies and initiatives. These aspects will affect factors which influence the sports industry changes, resulting in some impact to Zhejiang sports industry. 

Event is rational to follow. Change complies with the law. First, by the meaning of sports industry，this article try to find out some direct impact factors, through which we can find indirect impact factors. Furthermore, the article establishes a new model in line with it, through which I analyze many other factors of sports industry. In the same time, it emphatically describes how these factors influence the sports industry and the reason why they are impact factors. Then, through concluding and classing these impact factors, the article describes the impact of the Asian Games in Hangzhou to Zhejiang sports industry. In the last, concluding all, the article makes some suggestions in order that Hangzhou can better host the Asian Games.

Keywords: sports industry； Asian Games； factor analysis；influence.

目    录

一．引言 6

1.1 研究背景及意义 6

1.2研究目标 6

1.3研究方法 7

1.4研究内容