摘要： 本文运用问卷调查、文献资料、数理分析等方法进行研究，通过对淮安市清河区“英派斯”的部分消费者发放问卷的方式进行访问与调查，对这些消费者的自身情况以及他们的健身需求和健身选择做一个详尽的了解。调查结果表明在“英派斯”健身俱乐部里进行健身消费的群体都拥有很强的健康意识和较高的学历且拥有稳定的收入来让他们进行日常的健身消费；在对这些消费者进行访问与调查时，发现他们在选择健身俱乐部时会对这个俱乐部的地理位置、俱乐部的服务态度及内部设施等方面进行一个综合性的考虑；在对这次调查结果进行分析和探讨的时候我们发现多数消费者对健身俱乐部的服务质量持满意态度，但是还有一些问题有待解决；针对以上问题提出一些合理的建议来使健身俱乐部在今后的时间里能够得到更好地发展。81465

毕业论文关键词:英派斯，健身俱乐部，消费者

Abstract：Methods In this paper, questionnaires, literature, mathematical analysis study by Huai'an City River District "Impulse" part of the way consumers access to questionnaires and surveys, these consumers to their own situation and their fitness needs and fitness choose to do a detailed understanding。 Survey results show that in the "Impulse" Fitness health clubs conducted consumer groups have a strong sense of health and higher education and have a steady income to make their daily fitness consumption; in these consumer access with the investigation, they will find aspects of the club's location, the club's attitude and conduct a comprehensive internal facilities and other considerations when choosing a health club; in this survey results were analyzed and discussed when we found that most the quality of consumer service fitness club were satisfied, but there are some issues to be resolved; such as some fitness sellers who let fitness after finishing the card will be set aside to ignore these consumers do not ask; there Some body builders and fitness trainers believe that sellers of professional skills and expertise need to be strengthened and the like。 Put forward some reasonable proposals to solve these problems so that clubs in the coming time to get better development。

Keywords：Impulse,  Fitness Club,  Consumers 

目 录

1  前言 4

2  研究对象和研究方法 4

2。1  研究对象 4

2。2  研究方法 4

2。2。1  问卷调查法 4

2。2。2  文献资料法 4

2。2。3  数理统计法 4

3  调查结果与分析 5

3。1  消费人群的基本构成特征 5

3。1。1  从性别方面看 5

3。1。2  从年龄方面看 5

3。1。3  从文化程度方面看 5

3。1。4  从消费人群职业情况看 5

3。2  消费者的收入水平(月收入) 6

3。3  消费者每年在健身上的花费 6

3。4  健身者的健身消费动机及形式 7

3。4。1  健身动机 7

3。4。2  健身项目