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[19] Rentschler R, Radbourne J:Carr R:Rickard J.2002.Relationship marketing,audience retention and performing arts organization viability International Journal of Nonprofit and Voluntray Sector Marketing 7(2):118-130.
[20] Peterson RA.1986.From impresario to arts administrator:formal accountability in nonprofit cultural organizations.In Nonprofit Enterprise in the arts:studies in Mission and Constraint,
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