[2]黄维梁 国际营销学[M] 北京:中国金融出版社,2000
[3]江继红 我国网络营销有关问题探讨[J] 财贸研究,2002,(1)
[4]陈志浩 李昕 谭坚 企业如何开展网络营销[J] 商场现代化,1999,(10)
[5]电商协会发布调查数据 6000万网民被骗300亿[n].法制晚报,2012-08-13.
[6]郦瞻 网络营销[M]北京:清华大学出版社
[7]彭聃龄 普通心理学 北京师范大学出版社,2012
[8]人格心理学
[9]大学生网购意愿研究影响因素[n].滁州学院学报,2013-06.
[10]孙传爱 大学生网购形态与心理动机分析[J] ,2011
[11]王小芳.浅析我国网络购物的发展[J].经济研究导刊.2009
[12]卢海涛.市场营销[M].理工大学出版社.2010.
[13]王宏伟.网络营销[M].北京大学出版社.2010.
[14]夏德峰,胡冰川,刘莉.网上购物意愿的影响因素分析[J].南京农业大学学报(社会科学).2006
[15]李凤燕.新编消费心理学[M].北京:清华大学出版社.2008.
[16]连淑芳.营销心理学[M].上海:立信会计出版社.2008.
[17]高晖.网络消费者特征及消费心理分析[J].镇江高专学报.2006
[18] Nihan O Analysis of the Relationship Between Perceived Security and Customer Trust and Loyalty in Online Shopping ,2011-11-15
[19]Cheong,JeHo.&Park,M.C.Mobile internet acceptance in Korea[J].internet Research,2005,15(2):125-140
[20]Koufaris, M., and W. Hampton -Sosa. The Development of Initial Trust in an Online Company by New Customers[J]. Information and Management, 2004,(6).
[21]Kim,D.J.A multidimensional trust formationmodel in B-to-C e-commerce:a conceptual framework and content analyses of academia/practi-tioner perspectives. Decision Support . 2005
[22]B.A.Gillham,F. Crous,The construction and evaluation of a scale of consumer shopping experience.South African Journal of Industrial Psychology , 2003, Vol.29 (3), pp.
[23]Carlota Lorenzo Romero. Consumer behaviour in an online shopping environment: Effects and interactions. [M].Universidad de Castilla - La Mancha (Spain),2005
[24]Bei (Amy) Du,John Paynter,AndréM.Everett.Determinants of Consumer Trust in e-Commerce:An Empirical Study.Proceedings of the Sixth International Conference on Information and Management Sciences .2007